Is klaviyo.com Safe? Security Analysis for Klaviyo
Check if klaviyo.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Klaviyo is a leading SaaS marketing platform specializing in CRM solutions for consumer brands, integrating email marketing, SMS, and a customer data platform to enable personalized and scalable customer engagement. The company targets e-commerce and consumer brand businesses, positioning itself as a key player in marketing automation technology. The website reflects a mature digital infrastructure, leveraging modern frameworks like Gatsby and React, and integrates multiple analytics and marketing tools such as Google Tag Manager, HubSpot, and Optimizely. Security posture is strong with HTTPS enforcement, security headers, and anti-bot measures like reCAPTCHA, although explicit security policies and incident response information are not publicly detailed. Overall, the site is professional, well-structured, and privacy-conscious, though the absence of WHOIS data introduces some uncertainty in domain legitimacy. Strategic recommendations include publishing detailed security and incident response policies and establishing a vulnerability disclosure program to enhance trust and compliance.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Klaviyo operates in the technology and e-commerce sectors, offering a SaaS CRM platform that combines email and SMS marketing with a customer data platform. Its business model focuses on subscription-based services for consumer brands seeking personalized marketing solutions. The company enjoys a strong market position with a professional online presence and integration with major marketing and analytics platforms. The target audience includes medium to large consumer brands and e-commerce businesses. The website's content quality and branding consistency support a high level of business credibility. While no parent or subsidiary companies are identified, the company maintains active social media channels and uses trusted third-party services for marketing and analytics.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a high security maturity level with HTTPS enforced, comprehensive security headers, and use of reCAPTCHA to protect forms. No exposed sensitive data or vulnerable libraries were detected in the analyzed content. However, the lack of publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms indicates room for improvement in transparency and readiness. Compliance with GDPR is indicated through privacy and cookie policies with consent mechanisms. The security score is strong but could be enhanced by publishing explicit security governance documents and providing direct security contact channels.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a detailed security policy and incident response plan on the website.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Klaviyo
Klaviyo is a CRM platform for consumer brands combining email marketing and SMS with an embedded Customer Data Platform (CDP) to unify data for personalized, scalable customer engagement.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Use of reCAPTCHA for forms
- Cookie consent banner implemented
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak Referrer-Policy configuration
LOWCurrent value: "same-origin"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Unable to retrieve SSL certificate
CRITICALCould not establish secure connection to retrieve certificate information
Mixed Content Detected
MEDIUM4 resources loaded over insecure HTTP
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings