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Is lifefitness.co.uk a Scam? Security Check Results - Life Fitness Reviews

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Is lifefitness.co.uk Safe? Security Analysis for Life Fitness

Check if lifefitness.co.uk is a scam or legitimate. Free security scan and reviews.

HospitalityN/alarge
Google Tag ManagerUsercentrics Consent Management PlatformSwiper CarouselGoogle Fonts (Montserrat)HTML5+2 more
Analyzed 10/3/2025Completed 4:11:52 PM
64
Security Score
MEDIUM RISK

AI Summary

Life Fitness is a globally recognized provider of commercial and home gym fitness equipment, serving diverse markets including health clubs, hospitality, multi-unit housing, and corporate wellness. The company offers a comprehensive product catalog covering cardio, strength training, accessories, and digital fitness solutions, positioning itself as a one-stop partner for fitness facility needs. The website reflects a mature digital presence with professional design, clear navigation, and multi-language support, indicating a strong commitment to user experience and global reach. Technically, the site leverages modern web technologies such as Google Tag Manager and Usercentrics for consent management, hosted on Azure CDN with Kentico CMS, ensuring reliable performance and compliance with privacy regulations. Security posture is robust with HTTPS enforced and secure form embedding, though explicit security headers and incident response policies are not publicly disclosed. The absence of WHOIS data limits domain registration trust verification but does not detract significantly from the overall legitimacy given the professional branding and social media presence. Strategic recommendations include enhancing transparency around security policies, publishing vulnerability disclosure information, and verifying security headers to further strengthen trust and compliance.

Detected Technologies

Google Tag ManagerUsercentrics Consent Management PlatformSwiper CarouselGoogle Fonts (Montserrat)HTML5CSS3JavaScript

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Life Fitness operates in the hospitality and fitness equipment sector with a large-scale business model focused on manufacturing and supplying integrated fitness solutions worldwide. Their competitive advantage lies in offering a unified product range and services that reduce complexity for clients, including facility design support and centralized service. The company targets fitness facilities, hotels, residential complexes, and corporate wellness programs, leveraging partnerships and a strong brand ecosystem. Growth indicators include a rich product catalog, customer success stories, and multi-regional language support. The website's integration of consent management and analytics tools reflects a mature approach to digital marketing and compliance. However, the lack of publicly available registrant data and security policies suggests areas for improvement in transparency and trust-building.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a solid security foundation with HTTPS enforced and use of a reputable consent management platform (Usercentrics). Embedded contact forms are securely implemented via iframes, minimizing exposure of sensitive data. No vulnerabilities or exposed credentials were detected in the HTML content. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options were not explicitly found in the provided data, representing a potential area for enhancement. The absence of published incident response or vulnerability disclosure policies limits the organization's transparency and readiness communication. Overall, the security posture is good but could be improved by publishing security policies and ensuring all recommended headers are in place.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish a dedicated security policy page outlining security practices and frameworks.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Life Fitness

Description:

Life Fitness offers a range of commercial and home gym fitness equipment designed to revolutionise spaces such as gyms, hotels, and homes worldwide.

Key Services:
Cardio equipmentStrength training equipmentAccessoriesDigital fitness solutionsFacility layout and design supportCustomer support and service
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
Google Tag ManagerUsercentrics Consent Management PlatformSwiper CarouselGoogle Fonts (Montserrat)HTML5CSS3JavaScript
Performance:

moderate

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Consent management via Usercentrics
  • No exposed sensitive data in HTML
  • Secure iframe embedding for contact forms

Analytics & Tracking

Services:
Google Tag Manager
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Tracking Pixels:
Usercentrics CMP
Marketing Tools:
Usercentrics Consent Management
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and no blocking detected.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

15/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

58/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 ip4:69.42.126.188/32 ip4:23.100.234.234 ip4:62.138.219.8/32 ip4:67.231.149.64/32 ip4:3.22.230.72 ip4:54.251.43.237/32 ip4:134.119.253.26/32 ip4:178.18.90.94/32 ip4:180.87.182.8/32 ip4:23.253.142.38/32 include:spf.protection.outlook.com include:_spf .salesforce.com include:mail.zendesk.com include:aspmx.pardot.com include:lsw.solcon.nl a:mail.paymentworksuite.com include:_spf.linqhost.nl include:spf.mailjet.com ~all
DNS Lookups:8/10
Policy:~all
DKIM Selectors Found
Selector:k2(1416-bit rsa)
Selector:selector1(1416-bit rsa)
Selector:selector2(1416-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:quarantine
Aggregate Reports:dmarc_agg@vali.email

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

67/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

Mixed Content Detected

MEDIUM

4 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

90/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

DNS Records

A Records:192.124.249.109
Name Servers:
ns1-07.azure-dns.comDNS only
ns2-07.azure-dns.netDNS only
ns3-07.azure-dns.orgDNS only
ns4-07.azure-dns.infoDNS only
MX Records:
10: lifefitness-com.mail.protection.outlook.com
SOA:Serial: 2017120949, TTL: 600s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:67ms

SPF Analysis

SPF Record:
v=spf1 ip4:69.42.126.188/32 ip4:23.100.234.234 ip4:62.138.219.8/32 ip4:67.231.149.64/32 ip4:3.22.230.72 ip4:54.251.43.237/32 ip4:134.119.253.26/32 ip4:178.18.90.94/32 ip4:180.87.182.8/32 ip4:23.253.142.38/32 include:spf.protection.outlook.com include:_spf .salesforce.com include:mail.zendesk.com include:aspmx.pardot.com include:lsw.solcon.nl a:mail.paymentworksuite.com include:_spf.linqhost.nl include:spf.mailjet.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on a modern technology stack including Kentico CMS, Azure CDN hosting, and uses Google Tag Manager and Usercentrics for analytics and consent management. The site is mobile-optimized with responsive design and accessibility considerations. Performance is moderate with efficient use of media assets and lazy loading. SEO is supported by proper meta tags, Open Graph data, and structured JSON-LD schema for website and corporation. The use of multiple language versions and hreflang tags indicates a global targeting strategy. Technical risks are minimal, but the absence of explicit security headers and incident response mechanisms could pose future compliance challenges.
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