Is liveramp.com Safe? Security Analysis for LiveRamp
Check if liveramp.com is a scam or legitimate. Free security scan and reviews.
AI Summary
LiveRamp is a leading enterprise data collaboration platform specializing in identity resolution, data connectivity, and marketing activation services. Established in 2011 and headquartered in San Francisco, LiveRamp serves over 900 global customers including many Fortune 500 companies. Their platform enables marketers and partners to connect people, data, and devices across digital and physical channels, driving personalized customer experiences and measurable marketing outcomes. The website reflects a mature, professional digital presence with comprehensive content, strong branding, and clear navigation tailored to enterprise clients. Technically, the site is built on WordPress with modern technologies such as Yoast SEO, Google Tag Manager, and GSAP for animations. Hosting appears to be on AWS infrastructure with Cloudflare as registrar, indicating robust and scalable infrastructure. The site is optimized for performance, mobile responsiveness, and SEO, with privacy and cookie compliance mechanisms integrated via Ketch and consent management scripts. From a security perspective, the site enforces HTTPS, employs domain status protections, and integrates privacy management tools. However, DNSSEC is not enabled, and explicit security headers are not evident in the provided data. Incident response contacts and vulnerability disclosure mechanisms are not publicly detailed, representing areas for improvement. No critical vulnerabilities or exposed sensitive data were detected. Overall, LiveRamp's website demonstrates a high level of professionalism, security awareness, and compliance with privacy regulations, supporting its position as a trusted enterprise technology provider. Strategic recommendations include enabling DNSSEC, publishing a security.txt file, enhancing security headers, and providing clearer incident response contacts to further strengthen trust and security posture.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
LiveRamp occupies a strong market position as a premier data collaboration platform serving enterprise marketers and brands. Their competitive advantage lies in a comprehensive identity resolution engine, extensive partner ecosystem (650+ partners including major media and technology companies), and a focus on data ethics and privacy compliance. The business model centers on enabling clients to unify fragmented customer data, enrich profiles, and activate marketing campaigns across multiple channels. Revenue streams likely include platform subscriptions, data marketplace transactions, and professional services. The company targets large enterprises across industries such as retail, media, healthcare, and financial services. Growth indicators include recent research collaborations with Forrester and a broad portfolio of customer success stories. The partnership ecosystem and global presence underscore strategic depth and scalability.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
LiveRamp demonstrates a mature security posture with enforced HTTPS, domain registration protections, and integrated privacy management via Ketch. The presence of consent-based script loading and cookie management indicates GDPR and CCPA awareness. However, the absence of DNSSEC and explicit security headers like Content-Security-Policy or X-Frame-Options suggests room for enhancement. No public incident response or vulnerability disclosure information was found, which could impact rapid response capabilities. The site shows no signs of exposed sensitive data or vulnerable libraries in the analyzed content. Overall, the security maturity is strong but could benefit from formalized disclosure and incident response transparency.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS integrity and security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
LiveRamp
LiveRamp provides the identity platform leveraged by enterprise marketers and their partners to deliver innovative products and exceptional experiences. The LiveRamp platform connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Domain status includes client/server update/delete/transfer prohibitions
- No exposed sensitive data in HTML
- Privacy manager script for consent management
- Use of Google Tag Manager with consent checks
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 79 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings