AI Summary

The Media Rating Council (MRC) is a well-established non-profit organization founded in 1963 at the request of the US Congress. It serves the media industry by auditing and accrediting media measurement services across multiple platforms including digital, out-of-home, print, radio, and television. The organization positions itself as a trusted industry self-regulatory body providing standards and accreditation to ensure measurement validity and reliability. The website reflects this professional and authoritative role with clear descriptions of objectives and services, targeting media professionals and measurement service users. Technically, the website is built on Drupal 10, leveraging modern web technologies such as jQuery Validation. The site is mobile optimized, accessible, and SEO friendly with proper meta tags and structured navigation. Hosting and domain registration are consistent with the organization's US presence, though DNSSEC is not enabled. The site lacks some advanced security headers and formal privacy or cookie policies, which are areas for improvement. From a security perspective, the site uses HTTPS and has domain transfer protections in place. However, no explicit security policies, incident response contacts, or vulnerability disclosure mechanisms are published. No WAF or blocking mechanisms were detected, and no vulnerabilities or exposed sensitive data were found in the analysis. The absence of privacy and cookie policies reduces privacy compliance scores. Overall, the website is professional, trustworthy, and serves its niche well. Strategic recommendations include publishing privacy and cookie policies, enabling DNSSEC, adding security headers, and establishing formal security and incident response documentation to enhance trust and compliance.