Is metadata.io Safe? Security Analysis for metadata.io
Check if metadata.io is a scam or legitimate. Free security scan and reviews.
AI Summary
metadata.io is a US-based technology company specializing in AI-powered B2B marketing automation and ad campaign optimization. Their platform automates paid campaigns across major channels like LinkedIn, Google, and Meta, leveraging patented audience targeting and AI agents to drive revenue growth. The company has established a solid market position as an innovative SaaS provider in the marketing technology sector, founded in 2015. Technically, the website is built on WordPress with Elementor and integrates multiple modern marketing and analytics tools including Google Analytics, Hotjar, and various social media pixels. The site demonstrates good SEO, mobile optimization, and user experience. Security posture is good with HTTPS enforced and cookie consent implemented, though some security headers could be improved and DNSSEC is not enabled. No critical vulnerabilities or exposed sensitive data were found. Overall, metadata.io presents a professional and trustworthy digital presence aligned with its business goals.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company targets B2B marketers and enterprises seeking to automate and optimize their paid advertising campaigns using AI. Their business model is SaaS-based, offering products like Metadata Campaigns and Metadata Audiences. The platform's patented audience targeting and AI agents provide competitive advantages. The website reflects a medium-sized enterprise with consistent branding and professional content. The extensive use of third-party marketing and tracking tools indicates a mature digital marketing strategy. No direct contact emails or phone numbers are publicly listed, relying instead on contact forms. The domain age and privacy-protected WHOIS registration are typical for tech companies, supporting legitimacy. No suspicious domains or partners were identified.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (2)
Security Posture Analysis
Comprehensive Security Assessment
The website enforces HTTPS and uses clientDeleteProhibited domain status to prevent unauthorized changes. Cookie consent is managed via CookiePro, indicating GDPR compliance. Multiple tracking and marketing scripts are loaded, which increases the attack surface but no vulnerable libraries or exposed credentials were detected. Security headers like CSP, X-Frame-Options, and X-Content-Type-Options are not explicitly detected and should be implemented to enhance security. No published security policy or incident response contacts were found, representing an area for improvement. DNSSEC is not enabled, which could be a risk for DNS spoofing. Overall, the security posture is good but could be strengthened with additional headers and transparency.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to protect DNS integrity.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
metadata.io
Automate B2B ad campaigns with AI-powered targeting, bidding & testing across LinkedIn, Google, Meta & more — from clicks to revenue.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- ClientDeleteProhibited domain status
- Cookie consent banner implemented
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website uses modern marketing and analytics technologies.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Registration Details
- •Privacy/proxy registration detected
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings