Is metricool.com Safe? Security Analysis for Metricool
Check if metricool.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Metricool is a well-established social media management platform founded in 2015, serving over 2 million professionals, agencies, and brands globally. The company offers a comprehensive suite of tools for social media analytics, content scheduling, competitor analysis, ad management, and AI-powered assistance, positioning itself as a one-stop solution for digital marketing needs. The website reflects a mature digital presence with professional design, clear navigation, and multi-language support, targeting social media professionals and businesses of various sizes. Technically, the site is built on WordPress with modern technologies including Google Tag Manager and Cloudflare DNS, ensuring reliable performance and security. However, some security best practices such as DNSSEC and security headers could be improved. Privacy compliance is partially addressed with a cookie consent mechanism but lacks a clearly accessible privacy policy and terms of service. Overall, the domain registration and technical infrastructure support a trustworthy and credible business profile.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Metricool holds a strong market position as a technology SaaS provider in the social media management sector, leveraging partnerships with major platforms like Google, Meta, X, and Pinterest. Its business model combines free and paid plans, appealing to a broad audience from individual professionals to large agencies. The company emphasizes ease of use, automation, and unified tools to save time and increase digital visibility. The presence of user testimonials and partner logos enhances trust. The company’s growth is supported by continuous product updates, educational resources, and AI integration, indicating a forward-looking strategy in a competitive market.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security posture with HTTPS enabled and domain status protections that prevent unauthorized changes. DNS is managed via Cloudflare, adding resilience against DNS attacks. However, the absence of DNSSEC and security headers like Content Security Policy or HSTS represents areas for improvement. No explicit security policies, incident response contacts, or vulnerability disclosure mechanisms are published, which could hinder transparency and responsiveness in case of security incidents. The cookie consent mechanism complies with GDPR requirements to some extent, but the lack of a detailed privacy policy reduces overall compliance maturity.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to enhance DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Metricool
Metricool is a social media management tool used by over 2 million professionals, agencies, and brands to schedule, analyze, and manage social media and online ad content. It offers analytics, competitor analysis, reporting, planning, approval systems, smart links, AI assistant, inbox management, ads management, and integrations with platforms like Google Drive, Canva, and Adobe.
excellent
consistent
Technical Stack
moderate
excellent
good
good
Security Assessment
- HTTPS enabled
- Domain status includes clientDeleteProhibited, clientRenewProhibited, clientTransferProhibited, clientUpdateProhibited
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 44 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings