Is openx.com Safe? Security Analysis for OpenX
Check if openx.com is a scam or legitimate. Free security scan and reviews.
AI Summary
OpenX operates as an independent supply-side platform specializing in programmatic advertising, facilitating a transparent and fair value exchange between publishers and advertisers. The company targets digital media buyers and publishers, offering omnichannel targeting capabilities including connected TV (CTV) and premium inventory access. Their market position is that of a large, innovative technology company focused on transparency, sustainability, and addressability in advertising. Technically, the website is built on WordPress with modern JavaScript libraries and analytics tools such as HubSpot, Google Tag Manager, and LinkedIn Insight, indicating a mature digital infrastructure. The site is well-optimized for SEO, mobile responsive, and provides a professional user experience. Security posture is good with HTTPS enforced and no visible vulnerabilities, though explicit security headers and incident response contacts are not publicly disclosed. Privacy compliance is strong with comprehensive policies and consent mechanisms in place. However, WHOIS data is missing or unavailable, which slightly impacts trustworthiness but does not outweigh the strong business and technical indicators. Overall, OpenX presents a credible and professional online presence with room for improvement in security transparency and WHOIS data clarity.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
OpenX holds a significant position in the programmatic advertising ecosystem as an independent SSP, serving over 2 million direct publisher domains and 200,000 brands. Their business model revolves around providing technology and marketplace solutions that enable efficient ad buying and selling with a focus on data interoperability and sustainability. The company leverages partnerships and a curated ecosystem to maintain high-quality inventory and demand. Their marketing and analytics stack supports extensive data collection and audience targeting, which is critical for their business operations. The presence of testimonials and press coverage further strengthens their market credibility. Growth indicators include new product launches and integrations, such as the Polk Automotive Solutions partnership. The company’s digital footprint is consistent and professional, targeting advertisers and publishers globally with localized content for US and international audiences.
Extracted Contact Information
Marketing Intelligence Data
Phone Numbers (1)
Security Posture Analysis
Comprehensive Security Assessment
OpenX demonstrates a mature security posture with HTTPS enforced across the site and no exposed sensitive information in the HTML content. The use of reputable third-party analytics and marketing scripts is evident, though the site lacks explicit security headers such as Content-Security-Policy and X-Frame-Options, which are recommended best practices. There is no publicly available security policy or incident response contact information, which could be improved to enhance transparency and readiness. No vulnerability disclosures or security.txt files were found. The absence of WHOIS data raises minor concerns about domain registration transparency but does not directly impact site security. Overall, the security posture is solid but could benefit from enhanced header policies and public security documentation.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and publish explicit security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to strengthen browser security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
OpenX
OpenX is the most dynamic independent supply-side platform and delivers a fair and transparent value exchange between publishers and advertisers to help power the open web.
excellent
consistent
Technical Stack
moderate
good
good
excellent
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of secure analytics and marketing scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, health, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 46 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings