Is optimizely.com Safe? Security Analysis for Optimizely
Check if optimizely.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Optimizely is a leading enterprise technology company specializing in AI-powered digital experience platforms. Their website showcases a comprehensive suite of services including content creation, personalization, experimentation, digital optimization, and commerce solutions. The company targets marketing teams, digital leaders, developers, and ecommerce product leaders, positioning itself as a market leader with strong brand recognition and partnerships with major companies like Salesforce, Nike, and Zoom. Technically, the website is built on modern frameworks such as React and hosted likely on Microsoft Azure, with extensive use of analytics and marketing tools including Google Analytics, Microsoft Clarity, and Marketo. Security posture is strong with HTTPS enforcement, security headers, and secure form handling, although explicit security policies and incident response details are not publicly available. Overall, the website is professional, well-designed, and trustworthy, though WHOIS data is unavailable, possibly due to privacy protection, which slightly impacts domain trust verification.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Optimizely operates a SaaS business model focused on delivering AI-enhanced digital marketing and commerce tools. Their competitive advantage lies in integrating AI agents to automate and optimize digital experiences, supported by a robust partner ecosystem and customer success stories. The company serves a global enterprise audience, emphasizing scalability and measurable business impact. Their subsidiaries and acquisitions, such as Episerver and Idio, expand their product portfolio. The website content and branding reflect a mature, enterprise-grade offering with a focus on innovation and customer empowerment.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with HTTPS, modern security headers, and secure form validation including CAPTCHA. No vulnerabilities or exposed sensitive data were detected in the HTML content. However, the absence of a public security policy, incident response contacts, or vulnerability disclosure program indicates areas for improvement in transparency and readiness. GDPR compliance is indicated through privacy and cookie policies. Overall, the security maturity is high but could benefit from enhanced public security governance documentation.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page detailing security frameworks and practices.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Optimizely
Empowering marketing and digital teams with everything they need to create content fast, test and personalize with ease, and prove impact on business outcomes.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Secure forms with validation
- No exposed sensitive data in HTML
- Use of security headers
- Use of CAPTCHA (reCAPTCHA v3) on forms
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and interactive features.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak X-XSS-Protection configuration
LOWCurrent value: "1"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 85 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings