Is ow.ly Safe? Security Analysis for Hootsuite Inc.
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AI Summary
Hootsuite Inc. is a well-established Canadian technology company specializing in social media management solutions, including the Ow.ly link shortener service. The company targets businesses and social media professionals, offering SaaS products that enable URL shortening, link tracking, and comprehensive social media management. Hootsuite holds a strong market position as a leading platform in its sector, supported by certifications such as SOC 2 Type II and ISO 27001, which demonstrate its commitment to security and compliance. Technically, the website leverages modern web technologies including React and Next.js, with integrations for analytics and marketing tools such as Google Tag Manager, FullStory, and Impact Affiliate. The site is well-optimized for performance, mobile responsiveness, and accessibility, providing an excellent user experience. Security best practices are observed with HTTPS enforcement, robust security headers, and no detected vulnerabilities. Privacy compliance is robust, featuring comprehensive privacy and cookie policies with active consent mechanisms, aligning with GDPR requirements. Contact information is clearly provided, including dedicated privacy and support email addresses. However, the WHOIS data for the domain is unavailable, which limits transparency regarding domain registration details, though the overall trustworthiness of the site remains high based on other indicators. Overall, Hootsuite's website demonstrates a mature digital presence with strong security and privacy postures, making it a trustworthy platform for its users. Strategic recommendations include publishing a dedicated security policy and vulnerability disclosure to further enhance transparency and incident response readiness.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Hootsuite operates in the technology sector, focusing on social media management and digital marketing tools. Its business model is SaaS-based, generating revenue through subscription services targeting enterprises and social media managers. The company benefits from a strong brand and market leadership, supported by a comprehensive ecosystem of marketing and analytics integrations. Growth indicators include extensive use of tracking and affiliate marketing tools, and a broad international audience evidenced by multilingual site versions. Partnerships with analytics and affiliate platforms enhance its marketing reach. The company maintains a professional online presence with clear business information and trust signals, positioning it well against competitors in the social media management space.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (3)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a high security maturity level with HTTPS enforced and multiple security headers implemented, including Content-Security-Policy and Strict-Transport-Security. No exposed sensitive data or vulnerable libraries were detected. Privacy compliance is strong, with GDPR-aligned policies and cookie consent mechanisms. However, the absence of a publicly available security policy or incident response contact reduces transparency in security governance. No vulnerability disclosure or security.txt file was found, which could be improved to encourage responsible reporting. Overall, the security posture is robust, minimizing risk exposure and supporting user trust.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page outlining security practices and governance.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Hootsuite Inc.
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excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Security headers implemented
- No exposed sensitive data detected
- Use of secure libraries
- Consent management for cookies
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 74 days
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DNS Records
DNSSEC Status
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings