Is parse.ly Safe? Security Analysis for Parse.ly
Check if parse.ly is a scam or legitimate. Free security scan and reviews.
AI Summary
Parse.ly is a technology company specializing in content analytics solutions tailored for newsrooms and content marketers. Positioned as a key player integrated with WordPress VIP, Parse.ly offers a suite of services including a content analytics dashboard, content conversion engine, developer APIs, and data pipelines to empower data-driven content strategies. The company targets media and marketing professionals seeking actionable insights to optimize content performance and prove ROI. Technically, the website is built on WordPress VIP infrastructure, leveraging modern JavaScript, PHP, and integrations with HubSpot, Google Tag Manager, and CookieYes for marketing and compliance. The site demonstrates excellent design, mobile optimization, and SEO practices, reflecting a mature digital presence. Security posture is strong with HTTPS, security headers, and cookie consent mechanisms, though explicit security policies and incident response contacts are not publicly detailed. Overall, Parse.ly presents a trustworthy and professional online presence consistent with its business claims and parent company Automattic.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Parse.ly holds a solid market position as a specialized analytics platform within the media and marketing technology sector. Its integration with WordPress VIP and backing by Automattic enhances its credibility and reach. The business model is SaaS-based, focusing on subscription and enterprise clients who require real-time content analytics and data pipelines. The company leverages partnerships with WordPress VIP and uses advanced marketing tools like HubSpot and Google Tag Manager to drive growth. Customer testimonials and clear service offerings indicate a focus on user empowerment and data accessibility. The absence of direct contact details on the homepage suggests a funnel towards demos and enterprise sales. The ecosystem includes trusted partners and service providers, supporting a robust operational framework.
Security Posture Analysis
Comprehensive Security Assessment
The website exhibits a mature security posture with enforced HTTPS, comprehensive security headers, and a detailed cookie consent mechanism that aligns with GDPR requirements. No vulnerabilities or exposed sensitive data were detected in the HTML content. However, the lack of a dedicated security policy page and incident response contact information represents a gap in transparency and readiness communication. The use of third-party scripts is managed with consent, but continuous monitoring is recommended. Overall, the security maturity is high, suitable for a technology company handling analytics data, but could be improved by publishing explicit security and vulnerability disclosure policies.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page outlining security practices and commitments.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Parse.ly
Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Cookie consent with granular controls
- No exposed sensitive data in HTML
- Use of security headers
- No vulnerable libraries detected
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=15552000"
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "same-origin"
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Weak DKIM Key
HIGHDKIM selector 'google' uses 488-bit key
DMARC Partial Enforcement
LOWDMARC only applies to 50% of messages
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 72 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM8 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings