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Is parsely.com a Scam? Security Check Results - Parse.ly Reviews

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Is parsely.com Safe? Security Analysis for Parse.ly

Check if parsely.com is a scam or legitimate. Free security scan and reviews.

TechnologyUnited Statesmedium
WordPressGoogle Tag ManagerHubSpotSegmentCloudflare+3 more
Analyzed 9/5/2025Completed 1:50:19 AM
71
Security Score
MEDIUM RISK

AI Summary

Parse.ly is a well-established SaaS analytics platform specializing in content analytics for newsrooms and content marketers. It is positioned as a key player in the content analytics market, integrated deeply with WordPress VIP and owned by Automattic. The platform offers a suite of services including dashboards, APIs, data pipelines, and content management integrations, targeting media and marketing professionals. Technically, the website is built on WordPress VIP with modern analytics and marketing tools, delivering fast performance and excellent mobile optimization. Security posture is strong with HTTPS, security headers, and cookie consent mechanisms, though explicit security policies and incident response contacts are not publicly detailed. Privacy compliance is good with comprehensive privacy and cookie policies and GDPR considerations. Overall, the website is professional, trustworthy, and business credible, with no critical security or content safety issues detected.

Detected Technologies

WordPressGoogle Tag ManagerHubSpotSegmentCloudflareCookieYes Consent ManagementSpotify embedsYouTube embeds

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Parse.ly holds a strong market position as a content analytics provider with a SaaS business model focused on media and marketing sectors. Its competitive advantage lies in its integration with WordPress VIP and Automattic backing, enabling seamless content strategy optimization for large publishers. Revenue streams likely include subscription fees for analytics services and API access. The target customers are editorial teams, marketers, and analysts in media companies. The company demonstrates growth through partnerships and a broad service offering. The ecosystem includes partners like WordPress VIP and Automattic, enhancing its market reach and credibility.

Security Posture Analysis

Comprehensive Security Assessment

The website exhibits a mature security posture with enforced HTTPS, comprehensive security headers, and bot management via Cloudflare. Cookie consent is managed via CookieYes, supporting GDPR compliance. No exposed sensitive data or vulnerable libraries were detected. However, the absence of a dedicated security policy page, incident response contacts, and vulnerability disclosure policy indicates room for improvement in transparency and readiness. The security culture appears professional but could benefit from enhanced communication of security practices to users and stakeholders.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish a dedicated security policy page outlining security practices and commitments.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Parse.ly

Description:

Parse.ly makes working with data easy for newsrooms and marketers, giving them the insights they need to focus their content strategy and prove ROI.

Key Services:
Content Analytics DashboardContent Conversion EngineContent API for DevelopersData Pipeline for AnalystsContent Management System integration
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
WordPressGoogle Tag ManagerHubSpotSegmentCloudflareCookieYes Consent ManagementSpotify embedsYouTube embeds
Frameworks:
WordPress VIP
Platforms:
WordPress
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
90/100
Best Practices:
  • HTTPS enforced
  • Cookie consent management
  • Use of Cloudflare Bot Management
  • No exposed sensitive data detected

Analytics & Tracking

Services:
Google AnalyticsParse.ly AnalyticsHubSpot AnalyticsSegment
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Google DoubleClickCasale MediaBidSwitch
Tracking Pixels:
HubSpotCookieYes
Marketing Tools:
HubSpotSegment
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is professionally designed and well-structured.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

75/100
Score

Weak Strict-Transport-Security configuration

LOW

Current value: "max-age=15552000"

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Weak Referrer-Policy configuration

LOW

Current value: "same-origin"

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

95/100
Score

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

70/100
Score

Weak DKIM Key

HIGH

DKIM selector 'google' uses 488-bit key

DMARC Partial Enforcement

LOW

DMARC only applies to 50% of messages

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.automattic.com -all
DNS Lookups:1/10
Policy:-all
DKIM Selectors Found
Selector:google(488-bit rsa)
DMARC Details
Policy:quarantine(50% enforcement)
Aggregate Reports:0bqp2jnw@ag.dmarcian.com
Forensic Reports:0bqp2jnw@fr.dmarcian.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

42/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 73 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Mixed Content Detected

MEDIUM

8 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DNS Records

A Records:192.0.66.32
Name Servers:
ns-1268.awsdns-30.orgDNS only
ns-1932.awsdns-49.co.ukDNS only
ns-270.awsdns-33.comDNS only
ns-594.awsdns-10.netDNS only
MX Records:
10: mx1.dfw.automattic.com
10: mx2.ams.automattic.com
SOA:Serial: 1, TTL: 600s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:78ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.automattic.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website leverages a robust technical infrastructure based on WordPress VIP, supported by modern analytics and marketing technologies including Google Tag Manager, HubSpot, Segment, and Cloudflare. Performance is optimized with fast loading times and excellent mobile responsiveness. The use of structured data and SEO best practices enhances discoverability. Technical risks are minimal, with no outdated or vulnerable libraries detected. Opportunities exist to further modernize by expanding accessibility features and publishing more comprehensive security documentation.
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