Is permutive.com Safe? Security Analysis for Permutive
Check if permutive.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Permutive is a technology company specializing in privacy-safe, AI-driven predictive data collaboration. Their platform enables businesses, particularly publishers and advertisers, to leverage data without ID limitations or data transfers, ensuring 100% addressability. The company is positioned as a mature player in the data collaboration market with a focus on privacy and performance. Technically, the website is built on WordPress with modern SEO and analytics tools integrated, including HubSpot and Google Tag Manager. The site is hosted and registered via Cloudflare, ensuring robust infrastructure and SSL security. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though some improvements are recommended such as enabling DNSSEC and publishing explicit security policies. Overall, the website is professional, well-branded, and trustworthy, though it lacks visible contact details and formal privacy and terms documentation on the homepage. The risk level is low, but enhancing transparency and compliance documentation would strengthen trust and security posture.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Permutive operates in the technology sector, offering a B2B SaaS platform focused on predictive data collaboration with privacy-first principles. Their competitive advantage lies in AI-driven analytics without reliance on traditional identifiers, appealing to privacy-conscious clients. The business model centers on providing software solutions to publishers and advertisers, enabling better data utilization and addressability. The company has been established since 2014, indicating market experience and stability. The website reflects a medium-sized enterprise with consistent branding and professional content. The use of HubSpot and OneTrust suggests a mature marketing and compliance approach. No direct partnerships or subsidiaries are identified from the website content. The company targets data-driven businesses seeking privacy-compliant data collaboration solutions.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security posture with HTTPS enforced and domain registration status clientTransferProhibited, reducing risk of unauthorized domain transfers. Cookie consent is managed via OneTrust, indicating GDPR awareness. However, the absence of DNSSEC reduces DNS security. No explicit security policies, incident response contacts, or vulnerability disclosure mechanisms are published, which are areas for improvement. No vulnerable libraries or exposed sensitive data were detected in the HTML content. The use of reputable third-party services like Cloudflare and HubSpot adds to security maturity. Overall, the security posture is solid but could be enhanced by publishing formal security documentation and enabling DNSSEC.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Permutive
Permutive powers performance with privacy-safe, AI-driven data collaboration - no ID limitations, no data transfers, and 100% addressability.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- Cookie consent mechanism implemented
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenge.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 58 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM10 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings