Is plausible.io Safe? Security Analysis for Plausible Analytics
Check if plausible.io is a scam or legitimate. Free security scan and reviews.
AI Summary
Plausible Analytics is a privacy-focused, lightweight, and open-source alternative to Google Analytics, founded in 2018 and based in Estonia. The company offers a subscription-based SaaS model with options for self-hosting, targeting startups, agencies, creators, and ecommerce SaaS businesses. With over 15,000 paying subscribers and a strong emphasis on data privacy and GDPR compliance, Plausible positions itself as a trustworthy and sustainable analytics provider hosted exclusively on European infrastructure. Technically, the website is built using modern technologies including Jekyll for static site generation and Alpine.js for interactivity, hosted on bunny.net CDN infrastructure. The site is fast, mobile-optimized, and SEO-friendly, with a clean and professional design that supports excellent user experience. The analytics service itself uses a lightweight JavaScript tracking script that avoids cookies and personal data collection, aligning with privacy best practices. From a security perspective, the site enforces HTTPS, employs domain transfer protection, and processes data solely within the EU, minimizing regulatory risks. However, DNSSEC is not enabled, and explicit incident response contacts or vulnerability disclosure mechanisms are not publicly listed, representing areas for improvement. No vulnerabilities or exposed sensitive data were detected. Overall, Plausible Analytics demonstrates a mature and credible business with strong privacy and security postures, excellent technical implementation, and a clear market niche. Strategic recommendations include enabling DNSSEC, publishing incident response contacts, and adding a security.txt file to enhance transparency and security readiness.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Plausible Analytics operates in the technology sector, focusing on privacy-compliant web analytics. Its competitive advantage lies in simplicity, privacy, and open-source transparency, appealing to privacy-conscious customers disillusioned with Google Analytics. The subscription revenue model is sustainable and independent, avoiding surveillance capitalism. The company targets startups, agencies, and creators, with plans scaled by monthly pageviews. The ecosystem includes community engagement via blog, GitHub, and social media. The company is small-sized, founded in 2018, and based in Estonia, with no parent or subsidiaries. Positive testimonials and uptime statistics reinforce market trust.
Security Posture Analysis
Comprehensive Security Assessment
The security posture of Plausible Analytics is strong, with HTTPS enforced and no use of cookies or personal data collection, reducing attack surface and compliance risks. Data is processed exclusively on EU servers, supporting GDPR compliance. The domain is protected against unauthorized transfers. However, the absence of DNSSEC and lack of publicly available incident response or vulnerability disclosure contacts are gaps. No known vulnerabilities or security misconfigurations were found. The site does not expose sensitive data and uses secure forms for user registration and login. Overall, the security maturity is high but could be improved with additional transparency and DNS security.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Plausible Analytics
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- No cookies used for tracking
- No personal data collected
- No cross-site or cross-device tracking
- Data processed exclusively on EU servers
- Domain status clientTransferProhibited
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 74 days
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings