Is popt.in Safe? Security Analysis for Poptin
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AI Summary
Poptin is a technology company specializing in website conversion optimization tools, offering smart popups, embedded forms, and autoresponder email services primarily targeting digital agencies, marketers, bloggers, and eCommerce businesses. The company positions itself as a user-friendly SaaS platform with a free tier and paid plans, emphasizing ease of use and quick deployment without coding skills. The website is professionally designed, well-branded, and rich in content, including resources like a Help Center and Academy, which supports its market presence and customer engagement. Technically, the site is built on WordPress with the Divi theme and uses modern marketing and analytics technologies such as Google Analytics, Facebook Pixel, and Crisp Chat. Security posture is strong with HTTPS, security headers, and no visible vulnerabilities, though the absence of a published security policy and incident response details is noted. Privacy compliance is good with clear privacy and cookie policies and consent mechanisms. However, the lack of WHOIS registration data for the domain raises concerns about domain legitimacy and trustworthiness. Overall, the site is professional and secure but would benefit from improved transparency in domain registration and security governance.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Poptin operates in the competitive SaaS market for digital marketing tools, focusing on lead capture and conversion optimization. Its business model relies on subscription plans with a free entry point to attract users. The company targets a broad audience including agencies and eCommerce operators, leveraging integrations and case studies to build credibility. The presence of multiple language options and extensive resources indicates a global outreach strategy. The use of advanced marketing tools and analytics suggests a data-driven approach to customer acquisition and retention. However, the missing domain registration details could impact trust among potential enterprise clients. The company appears to maintain a solid partnership ecosystem with integrations but does not publicly disclose certifications or security frameworks, which could be a growth area.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with enforced HTTPS, multiple security headers, and no exposed sensitive data. The use of reputable third-party analytics and chat services is well managed, though continuous monitoring of these scripts is recommended to avoid supply chain risks. The absence of a dedicated security policy, vulnerability disclosure program, or incident response contact reduces transparency and may hinder trust from security-conscious clients. No critical vulnerabilities or malware indicators were found. GDPR compliance is supported by privacy and cookie policies with consent mechanisms. Overall, the security posture is good but could be enhanced by publishing formal security governance documents and establishing a vulnerability disclosure channel.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a comprehensive security policy and incident response plan on the website.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Poptin
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excellent
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Use of security headers
- No exposed sensitive data in HTML
- Secure forms with no visible vulnerabilities
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and professional design
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, health, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 37 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings