Is popupsmart.com Safe? Security Analysis for Popupsmart
Check if popupsmart.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Popupsmart is a technology company specializing in no-code popup builder solutions aimed at increasing e-commerce sales and user engagement. Founded in 2018 and based in Miami, FL, the company offers a SaaS platform with AI-powered popup creation, extensive integrations, and advanced targeting features. The website demonstrates a mature digital presence with professional design, clear navigation, and comprehensive content tailored to marketing professionals and small to medium businesses. Technically, the site leverages modern web technologies including Webflow CMS, Google Analytics, PostHog, and Cloudflare DNS, ensuring fast performance and mobile optimization. Security posture is strong with HTTPS enforcement and domain protection, though DNSSEC is not enabled and no explicit security policy or incident response information is published. Overall, Popupsmart presents a trustworthy and credible business with a solid market position in the popup builder niche.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Popupsmart operates in the competitive SaaS market for marketing tools, focusing on popup builders that enhance conversion rates for e-commerce and digital marketers. Its competitive advantages include AI-powered popup generation, a large template library, and seamless integrations with over 120 tools including Shopify. The business model is subscription-based with free and paid tiers, targeting marketing agencies, bloggers, and SMBs. The company maintains active customer engagement through live chat, community forums, and detailed help resources. Positive customer testimonials and Capterra reviews reinforce its market credibility. Strategic partnerships with Shopify and Calendly enhance its ecosystem. Growth indicators include a client base of over 3000 and continuous feature development such as AI popup builder and analytics.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Popupsmart demonstrates a good security maturity level with HTTPS enforced site-wide, domain status protections, and use of Google reCAPTCHA to prevent abuse. However, the absence of DNSSEC and lack of publicly available security policies or incident response contacts indicate areas for improvement. No vulnerabilities or exposed sensitive data were detected in the website content or scripts. The use of multiple third-party analytics and marketing scripts is standard but requires ongoing monitoring for vulnerabilities. The company should consider publishing a security policy, incident response plan, and vulnerability disclosure program to enhance transparency and trust. Overall, the security posture is solid but could benefit from formalized documentation and DNS security enhancements.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Popupsmart
Popupsmart is a no-code popup builder designed to increase e-commerce sales, build email lists, and engage visitors quickly and easily.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- No exposed sensitive data in HTML
- Use of Google reCAPTCHA
- Content Security Policy not explicitly detected but likely present
- No visible vulnerable libraries
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and no blocking mechanisms.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "no-referrer-when-downgrade"
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 42 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings