Is prebid.org Safe? Security Analysis for Prebid.org
Check if prebid.org is a scam or legitimate. Free security scan and reviews.
AI Summary
Prebid.org is a well-established technology community and open source project focused on programmatic advertising solutions. Founded in 2015, it offers a suite of products including Prebid.js, Prebid Server, and managed services to publishers and ad tech professionals. The website reflects a mature digital presence with comprehensive content, clear navigation, and strong branding consistency. The target audience includes publishers and developers in the programmatic advertising ecosystem. Technically, the site is built on WordPress with modern frameworks and integrates analytics and consent management tools, demonstrating good digital maturity. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though some security headers could be improved. The WHOIS data confirms domain legitimacy and transparency, supporting trustworthiness. Overall, the site is professional, secure, and privacy-conscious, serving as a credible resource in its industry.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Prebid.org holds a strong market position as the leading unified auction solution in programmatic advertising. Its open source model and membership community foster collaboration and innovation. Revenue streams likely include membership fees and managed services. The extensive partner ecosystem and event presence indicate active industry engagement. The business model emphasizes transparency and configurability, appealing to a broad range of publishers. Growth indicators include a large number of trusted partners and ongoing product development. Strategic observations suggest continued focus on expanding managed services and enhancing developer engagement.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with HTTPS enabled and clientTransferProhibited domain status. Cookie consent is actively managed via ConsentManager.net, indicating GDPR compliance. However, explicit security policies and incident response contacts are not publicly available, representing a compliance gap. No critical vulnerabilities or exposed sensitive data were detected. Security headers could be enhanced to improve protection against common web attacks. The absence of a vulnerability disclosure program or security.txt file limits transparency in security incident handling. Overall, the security posture is good but could benefit from formalized policies and enhanced header configurations.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to strengthen DNS security and prevent spoofing
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Prebid.org
Prebid drives additional demand from leading ad exchanges straight to your ad server. It is a unified auction solution that is open source and configurable, serving large and small publishers.
excellent
consistent
Technical Stack
moderate
good
good
good
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- Consent management for cookies
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional, well-established technology community site focused on programmatic advertising
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 64 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings