Is privacymanager.io Safe? Security Analysis for LiveRamp
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AI Summary
LiveRamp is a mature enterprise technology company founded in 2011, specializing in data collaboration and identity resolution platforms for enterprise marketers and their partners. The company operates a leading data collaboration network trusted by over 900 global customers including many Fortune 500 companies. Their platform enables businesses to unify fragmented customer data, enrich profiles, activate data across multiple channels, and measure marketing performance effectively. The website reflects a strong market position with comprehensive service offerings and a large partner ecosystem including major brands like Disney, LinkedIn, and CVS. Technically, the website is built on WordPress with modern technologies such as Yoast SEO, Google Tag Manager, and GSAP for animations. Hosting and DNS infrastructure leverage AWS and Cloudflare, ensuring robust performance and security. The site is well-optimized for SEO, mobile responsive, and includes privacy management tools like Ketch for GDPR compliance. The domain is well-managed with multiple EPP locks and a registration age consistent with the company's history. From a security perspective, the site enforces HTTPS, uses domain locking, and implements privacy consent mechanisms. However, explicit security policies and incident response contacts are not publicly found, and DNSSEC is not enabled, which could be improved. No vulnerabilities or exposed sensitive data were detected. Overall, the security posture is strong but could benefit from publishing more explicit security documentation. The website content is professional, safe, and targeted at a general business audience with no adult or questionable content. The site demonstrates high trustworthiness and professionalism with clear contact information, social media presence, and extensive customer testimonials. The AI score reflects a high-quality, secure, and compliant website suitable for enterprise clients.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
LiveRamp holds a strong market position as a leading data collaboration platform serving enterprise clients across multiple industries, primarily in technology and marketing. Their business model focuses on B2B services that enable identity resolution, data enrichment, and activation across a broad partner ecosystem. Revenue streams likely include platform subscriptions, data monetization, and professional services. The company targets large enterprises and marketers seeking to unify and leverage customer data responsibly. Strategic partnerships and a global ecosystem enhance their competitive advantage. Growth indicators include a large customer base, extensive partner network, and commissioned research studies. The company maintains a consistent brand and messaging strategy emphasizing data ethics and privacy.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
LiveRamp demonstrates a mature security posture with enforced HTTPS, domain registration locks, and privacy consent management. The use of Ketch for consent and the absence of exposed sensitive data indicate good data protection practices. However, the lack of a publicly available security policy, incident response contacts, and vulnerability disclosure program suggests room for improvement in transparency and incident readiness. DNSSEC is not enabled, which is a recommended best practice for DNS security. Overall, the security maturity is high with minor gaps that can be addressed to enhance trust and compliance.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the liveramp.com domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
LiveRamp
LiveRamp provides the identity platform leveraged by enterprise marketers and their partners to deliver innovative products and exceptional experiences. The LiveRamp platform connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Domain locked with clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited, serverDeleteProhibited, serverTransferProhibited, serverUpdateProhibited
- Use of privacy management tool (Ketch) for consent
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional B2B platform for data collaboration and identity resolution.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 79 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings