Is proximic.com Safe? Security Analysis for Proximic by Comscore
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AI Summary
Proximic by Comscore is a technology company specializing in privacy-centric, ID-free programmatic targeting solutions designed for brands and publishers. Positioned as a leader in contextual targeting, the company leverages advanced data and AI to enable audience engagement while respecting privacy regulations. Their offerings include predictive audiences and programmatic solutions tailored for media buyers and sellers, supported by a robust ecosystem of data partners. The company operates under the Comscore brand, a recognized entity in media measurement and analytics. Technically, the website employs modern web technologies including Video.js for media playback, Brightcove video platform, Google Tag Manager, and marketing tools such as Eloqua and LinkedIn Insight. The site is mobile-optimized, accessible, and SEO-friendly, reflecting a mature digital infrastructure. Performance is moderate with good user experience and professional design. From a security perspective, the site enforces HTTPS and uses reCAPTCHA for form protection. While explicit security headers are not fully confirmed, best practices appear to be followed. Privacy compliance is strong with visible cookie consent and a comprehensive privacy policy. However, the absence of a published security policy or incident response contact is noted. Overall, the website presents a low-risk profile with strong business credibility and technical maturity. The main limitation is the lack of WHOIS data, which slightly reduces trust but is mitigated by the brand association and professional presence. Strategic recommendations include enhancing security header implementation, publishing security policies, and adding vulnerability disclosure mechanisms.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Proximic by Comscore operates in the technology and media sectors, focusing on privacy-centric programmatic advertising solutions. Their competitive advantage lies in advanced contextual intelligence that does not rely on user identifiers, aligning with evolving privacy regulations. Revenue streams likely include licensing data segments, platform integrations, and partnerships with media buyers and sellers. The company targets large enterprises and media organizations seeking scalable, privacy-compliant audience targeting. The extensive partner ecosystem, including major data and advertising platforms, supports growth and market penetration. The brand's association with Comscore enhances credibility and market position.
Extracted Contact Information
Marketing Intelligence Data
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a moderate to good security posture with HTTPS enforcement and use of reCAPTCHA to mitigate automated abuse. Privacy compliance is evident through cookie consent and a detailed privacy policy. However, the absence of explicit security headers such as Content-Security-Policy and X-Frame-Options suggests room for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The lack of a published security policy or incident response contact limits transparency and preparedness. Overall, the security maturity is adequate for the business type but could be enhanced by adopting additional best practices and transparency measures.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and verify comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Proximic by Comscore
Proximic by Comscore powers the future of audience engagement with privacy-centric, ID-free targeting solutions for brands and publishers.
excellent
consistent
Technical Stack
moderate
excellent
good
good
Security Assessment
- HTTPS enforced
- Use of reCAPTCHA for forms
- Cookie consent banner
- No exposed sensitive data in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed with clear branding and consistent messaging.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak X-Frame-Options configuration
LOWCurrent value: "ALLOW-FROM https://comscore.sharepoint.com"
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Mixed Content Detected
MEDIUM3 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
No DMARC Record
MEDIUMDMARC policy not configured
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings