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Is publitalia.it a Scam? Security Check Results - Publitalia '80 S.p.A. Reviews

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Is publitalia.it Safe? Security Analysis for Publitalia '80 S.p.A.

Check if publitalia.it is a scam or legitimate. Free security scan and reviews.

MediaItalylarge
Google Tag ManagerIubenda Cookie ConsentCustom JavaScriptGoogle Fonts (Montserrat)Smartpixel tracking
Analyzed 10/3/2025Completed 4:04:27 PM
62
Security Score
MEDIUM RISK

AI Summary

Publitalia '80 S.p.A. is a leading advertising concessionaire for the Mediaset Group's free-to-air television networks in Italy, with a strong presence in the European market through its subsidiary Publieurope. The company specializes in innovative advertising projects and integrated media planning across multiple TV channels, targeting a broad audience. Their offerings include standard and special advertising formats, branded content, and advanced TV solutions such as addressable advertising via connected TVs. The website reflects a professional and well-structured digital presence, supporting their market leadership and business model focused on media sales and advertising solutions. Technically, the website employs modern web technologies including Google Tag Manager, Iubenda for cookie consent, and smart tracking pixels, ensuring compliance with privacy regulations and effective marketing analytics. The site is mobile-optimized with good SEO practices and a clean, professional design. Security posture is strong with HTTPS enforced and no visible vulnerabilities, though formal security policies and incident response contacts are not published. Overall, the website demonstrates a mature digital infrastructure aligned with business goals, maintaining high trustworthiness and compliance with GDPR. The absence of critical security issues and the presence of comprehensive privacy and legal notices further strengthen their security and compliance stance. Strategic recommendations include publishing formal security policies and incident response information to enhance transparency and trust. The risk assessment is low, with no signs of malicious activity or content safety concerns. The company’s domain registration details are consistent with their business claims, reinforcing legitimacy and credibility.

Detected Technologies

Google Tag ManagerIubenda Cookie ConsentCustom JavaScriptGoogle Fonts (Montserrat)Smartpixel tracking

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Publitalia '80 holds a dominant position in the Italian media advertising market as the official concessionaire for Mediaset's free-to-air TV channels. Their competitive advantage lies in their comprehensive advertising solutions, including innovative branded content and advanced TV advertising technologies. The business model revolves around selling advertising space and integrated media planning services to advertisers targeting Italian and European audiences. Revenue streams are primarily from advertising sales across multiple TV channels and digital platforms. The company targets media buyers, advertisers, and agencies seeking broad and targeted TV audience reach. Growth indicators include expansion into advanced TV and addressable advertising. The partnership ecosystem includes subsidiaries like Publieurope and related Mediaset entities, supporting a robust market presence and operational synergy.

Extracted Contact Information

Marketing Intelligence Data

Phone Numbers (1)

+3902210**

Company Registration

Legal Name:

Publitalia '80 S.p.A.Società per Azioni - Società con unico socio

Registration Number:

Iscrizione Registro Imprese di Milano - 04529390157

Security Posture Analysis

Comprehensive Security Assessment

The website exhibits a solid security posture with HTTPS enabled and no exposed sensitive data in the HTML content. Use of Google Tag Manager and Iubenda indicates attention to privacy and consent management. However, the absence of published security policies, incident response contacts, and vulnerability disclosure mechanisms suggests room for improvement in transparency and readiness. No known vulnerabilities or security incidents are evident from the content. Compliance with GDPR is supported by comprehensive privacy and cookie policies. Overall, the security maturity is good but could be enhanced by formalizing security governance documentation and communication channels.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish a formal security policy on the website to inform users and partners about security practices.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Publitalia '80 S.p.A.

Description:

Publitalia ’80 is the advertising concessionaire for the free-to-air television networks of the Mediaset Group, holding a strong leadership position in the national market and through its subsidiary Publieurope in the European market. It offers innovative advertising projects and integrated planning on leading TV channels, covering all target audiences. The company provides a full range of video communication services including standard and special advertising formats, branded content, brand solutions, and advanced TV with addressable advertising via connected TVs.

Key Services:
Advertising sales on Mediaset free-to-air TV channelsIntegrated advertising planningBranded content and brand solutionsAdvanced TV and addressable advertising
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
Google Tag ManagerIubenda Cookie ConsentCustom JavaScriptGoogle Fonts (Montserrat)Smartpixel tracking
Performance:

moderate

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager for controlled script loading

Analytics & Tracking

Services:
Google Tag Manager
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Mediaset Ad Manager
Tracking Pixels:
Smartpixel
Marketing Tools:
Iubenda Cookie Consent
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:good
Content Relevance:excellent
Navigation Clarity:good
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenges.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

50/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

68/100
Score

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

85/100
Score

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 a mx ip4:91.211.156.0/22 ip4:217.19.151.245 include:spf.protection.outlook.com include:t.contactlab.it include:sendgrid.net -all
DNS Lookups:5/10
Policy:-all
DKIM Selectors Found
Selector:selector1(1416-bit rsa)
DMARC Details
Policy:quarantine
Aggregate Reports:report.dmarc_rua@publitalia.it
Forensic Reports:report.dmarc_ruf@publitalia.it

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

67/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

Mixed Content Detected

MEDIUM

2 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

20/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Expired

CRITICAL

Domain expired 2 days ago

Domain Transfer Lock Not Enabled

MEDIUM

Domain can be transferred without authorization

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

Domain Registration Details

Domain Age
29 years(mature)
Expiry Risk
expired(expired)
Protection Level
noneDNSSEC ON
Suspicious Indicators Detected
  • Domain expired 2 days ago
  • No domain protection locks enabled

DNS Records

A Records:3.73.23.250, 18.158.181.40, 3.125.103.49
Name Servers:
ns1.f5clouddns.comDNS only
ns2.f5clouddns.comDNS only
MX Records:
10: publitalia-it.mail.protection.outlook.com
SOA:Serial: 2023051027, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:71ms

SPF Analysis

SPF Record:
v=spf1 a mx ip4:91.211.156.0/22 ip4:217.19.151.245 include:spf.protection.outlook.com include:t.contactlab.it include:sendgrid.net -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website uses a modern technology stack including Google Tag Manager for analytics and tag management, Iubenda for cookie consent and privacy compliance, and smart tracking pixels for advertising measurement. The use of Google Fonts ensures consistent typography. The site is mobile-optimized and uses responsive images for desktop and mobile. Performance is moderate, with asynchronous loading of scripts to improve page load times. No CMS is explicitly detected, suggesting a custom or proprietary platform. SEO is supported by proper meta tags and Open Graph properties. Accessibility is basic but could be improved with additional ARIA attributes and semantic HTML enhancements. Hosting provider details are not explicitly available from the content. Overall, the technical implementation supports the business needs effectively with opportunities for further optimization.
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