Is pubmatic.com Safe? Security Analysis for PubMatic
Check if pubmatic.com is a scam or legitimate. Free security scan and reviews.
AI Summary
PubMatic is a well-established programmatic advertising technology company founded in 2006, providing a suite of sell-side advertising solutions targeting publishers, app developers, CTV/OTT publishers, buyers, and commerce media. The company positions itself as a leader in maximizing customer value and control in digital advertising. The website reflects a mature digital presence built on WordPress with modern technologies such as jQuery, GSAP, and Bootstrap, and integrates multiple marketing and analytics tools including Google Tag Manager and Pardot. Security posture is solid with HTTPS enforced and domain locking, though DNSSEC is not enabled and explicit security policies are not published. Privacy compliance is addressed with visible privacy and cookie policies and a consent management platform. Overall, the site is professional, well-branded, and trustworthy, with no signs of malicious content or blocking mechanisms.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
PubMatic operates in the technology sector, specifically in advertising technology, serving a broad audience including publishers and buyers in digital advertising. The business model revolves around providing programmatic advertising platforms and tools such as SSP, Connect, Identity Hub, and Activate. The company maintains a strong market position with a long domain history and consistent branding. The website's external links and partner domains indicate an ecosystem of events, investor relations, and support resources. The absence of direct contact emails or phone numbers on the homepage suggests a controlled communication channel via contact forms. The company leverages multiple third-party marketing and analytics services to optimize user engagement and advertising effectiveness.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security posture with HTTPS enabled and domain status flags that prevent unauthorized domain changes. The use of a consent management platform indicates attention to privacy compliance. However, the absence of DNSSEC and explicit security or incident response policies are gaps that could be addressed to enhance trust and resilience. No vulnerabilities or exposed sensitive data were detected in the analyzed content. The site does not publish a vulnerability disclosure or security.txt file, which could improve transparency and security collaboration. Overall, the security maturity is good but could benefit from formalized policies and DNS security enhancements.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
PubMatic
PubMatic is a sell-side advertising technology company that maximizes customer value and puts clients in control of their digital advertising business.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Domain locked with multiple client*Prohibited statuses
- Use of consent management platform (Ketch CMP)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Mixed Content Detected
MEDIUM4 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings