Is puremagicdress.com Safe? Security Analysis for Pure Magic
Check if puremagicdress.com is a scam or legitimate. Free security scan and reviews.

AI Summary
Pure Magic is a small luxury e-commerce retailer specializing in handmade clothes for girls aged 1 to 14 years. The company offers limited collections of high-quality dresses and outfits, positioning itself as a niche brand in the luxury childrenswear market. The website is built on the Shopify platform using the Prestige theme, leveraging modern web technologies and payment integrations to provide a smooth shopping experience. The business is based in Latvia and was founded in 2020, consistent with the domain registration data. Security posture is solid with HTTPS enforced, domain transfer protections, and use of hCaptcha for forms, although some improvements such as enabling DNSSEC and publishing a security policy are recommended. Privacy compliance is addressed with clear privacy and cookie policies and consent mechanisms. Overall, the website is professional, trustworthy, and safe for general audiences.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company targets a niche market of luxury handmade childrenswear, focusing on girls' dresses and bespoke garment services. Its business model is direct-to-consumer e-commerce via Shopify, with multiple payment options including credit cards, PayPal, and Klarna. The brand maintains an Instagram presence to engage customers. The domain age and registration details align well with the business history, indicating legitimacy. The company does not publicly disclose direct contact emails or phone numbers but provides a contact form. The website content and design quality support a premium brand image, aiding market positioning and customer trust.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with HTTPS enforced and domain status locked against unauthorized transfers or updates. Use of hCaptcha on forms helps mitigate bot abuse. However, the absence of DNSSEC and lack of a published security policy or incident response contact reduce the overall security maturity. No vulnerabilities or exposed sensitive data were detected in the analysis. Privacy compliance is well addressed with cookie consent and privacy policy. Recommendations include enabling DNSSEC, publishing security and incident response policies, and adding explicit security contact channels to enhance trust and readiness.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Pure Magic
Precious handmade clothes for girls from 1 till 14 years old. Limited collections of high quality handmade dresses and outfits for girls.
good
consistent
Technical Stack
fast
good
basic
good
Security Assessment
- HTTPS enforced
- Domain locked with transfer and update prohibitions
- Use of hCaptcha on forms
- Cookie consent banner for GDPR compliance
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professionally designed Shopify store selling handmade luxury children's dresses and accessories.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=7889238"
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No SPF record found
HIGHSPF helps prevent email spoofing
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DMARC reporting
LOWDMARC aggregate reports not configured
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 86 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings