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Is puremagicdress.com a Scam? Security Check Results - Pure Magic Reviews

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Is puremagicdress.com Safe? Security Analysis for Pure Magic

Check if puremagicdress.com is a scam or legitimate. Free security scan and reviews.

RetailLatviasmall
ShopifyJavaScriptFlickity carouselLazySizes (lazy loading images)Shopify Payments+2 more
Analyzed 7/30/2025Completed 8:03:23 PM
65
Security Score
MEDIUM RISK

AI Summary

Pure Magic is a small luxury e-commerce retailer specializing in handmade clothes for girls aged 1 to 14 years. The company offers limited collections of high-quality dresses and outfits, positioning itself as a niche brand in the luxury childrenswear market. The website is built on the Shopify platform using the Prestige theme, leveraging modern web technologies and payment integrations to provide a smooth shopping experience. The business is based in Latvia and was founded in 2020, consistent with the domain registration data. Security posture is solid with HTTPS enforced, domain transfer protections, and use of hCaptcha for forms, although some improvements such as enabling DNSSEC and publishing a security policy are recommended. Privacy compliance is addressed with clear privacy and cookie policies and consent mechanisms. Overall, the website is professional, trustworthy, and safe for general audiences.

Detected Technologies

ShopifyJavaScriptFlickity carouselLazySizes (lazy loading images)Shopify PaymentsShopify ChathCaptcha

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

The company targets a niche market of luxury handmade childrenswear, focusing on girls' dresses and bespoke garment services. Its business model is direct-to-consumer e-commerce via Shopify, with multiple payment options including credit cards, PayPal, and Klarna. The brand maintains an Instagram presence to engage customers. The domain age and registration details align well with the business history, indicating legitimacy. The company does not publicly disclose direct contact emails or phone numbers but provides a contact form. The website content and design quality support a premium brand image, aiding market positioning and customer trust.

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enforced and domain status locked against unauthorized transfers or updates. Use of hCaptcha on forms helps mitigate bot abuse. However, the absence of DNSSEC and lack of a published security policy or incident response contact reduce the overall security maturity. No vulnerabilities or exposed sensitive data were detected in the analysis. Privacy compliance is well addressed with cookie consent and privacy policy. Recommendations include enabling DNSSEC, publishing security and incident response policies, and adding explicit security contact channels to enhance trust and readiness.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to improve DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Pure Magic

Description:

Precious handmade clothes for girls from 1 till 14 years old. Limited collections of high quality handmade dresses and outfits for girls.

Key Services:
Handmade dressesLuxury childrenswearBespoke/customized garment service
Content Quality:

good

Branding:

consistent

Technical Stack

Technologies:
ShopifyJavaScriptFlickity carouselLazySizes (lazy loading images)Shopify PaymentsShopify ChathCaptcha
Frameworks:
Shopify LiquidPrestige theme v4.7.2
Platforms:
Shopify
Performance:

fast

Mobile:

good

Accessibility:

basic

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Domain locked with transfer and update prohibitions
  • Use of hCaptcha on forms
  • Cookie consent banner for GDPR compliance

Analytics & Tracking

Services:
Shopify TrekkieGoogle AnalyticsFacebook Pixel
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Tracking Pixels:
Google Analytics (via Shopify Trekkie)Facebook PixelShopify Pixel
Marketing Tools:
Shopify Inbox ChatShopify PaymentsShopify Web Pixels Manager
Transparency Level:good

Website Quality Assessment

Design Quality:good
User Experience:good
Content Relevance:good
Navigation Clarity:good
Professionalism:good
Trustworthiness:high

Key Observations

1

Website is a professionally designed Shopify store selling handmade luxury children's dresses and accessories.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

75/100
Score

Weak Strict-Transport-Security configuration

LOW

Current value: "max-age=7889238"

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

73/100
Score

No Cookie Policy found

HIGH

GDPR requires clear information about cookie usage

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy0% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

2/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

Critical sector without clear security compliance

HIGH

Detected sectors: energy, transport, banking, digital

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

35/100
Score

No SPF record found

HIGH

SPF helps prevent email spoofing

DMARC not enforcing

MEDIUM

DMARC policy is set to "none"

No DMARC reporting

LOW

DMARC aggregate reports not configured

No DKIM record found

MEDIUM

DKIM adds cryptographic signatures to emails

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
DMARC Details
Policy:none

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

75/100
Score

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 86 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Partial SSL/TLS Assessment

LOW

Completed 2 of 4 security checks due to time constraints

Certificate Details

Subject:puremagicdress.com
Issuer:WE1
Valid Until:10/25/2025 (86 days)
SANs:puremagicdress.com

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

75/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

DMARC Policy Set to None

LOW

DMARC is configured but not enforcing any policy

Domain Registration Details

Domain Age
5 years(mature)
Expiry Risk
low(268 days)
Protection Level
moderateDNSSEC OFF

DNS Records

A Records:23.227.38.67
AAAA Records:2620:127:f00f:7::
Name Servers:
ns-cloud-d1.googledomains.com
ns-cloud-d2.googledomains.com
ns-cloud-d3.googledomains.com
ns-cloud-d4.googledomains.com
MX Records:
1: mx.puremagicdress.com.cust.b.hostedemail.com
SOA:Serial: 1, TTL: 300s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:85ms

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is hosted on Shopify's infrastructure, leveraging Google Cloud Platform for hosting. It uses the Prestige theme version 4.7.2 and includes modern JavaScript libraries such as Flickity for carousels and LazySizes for image lazy loading. The site is mobile optimized and performs well with fast loading times. SEO is supported by proper meta tags and structured data (JSON-LD). Analytics and marketing tools include Shopify Trekkie, Google Analytics, Facebook Pixel, and Shopify Inbox Chat. The technical implementation is robust with no major issues detected, though enabling DNSSEC would further strengthen the domain's security posture.
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