AI Summary

Relevant Digital Oy operates a sophisticated SaaS platform called Relevant Yield, designed for digital ad sellers and publishers worldwide. The platform integrates advanced modules for ad revenue reporting, real-time analytics, and header bidding management, enhanced by an AI assistant to optimize ad sales. The company positions itself as a leader in the digital advertising technology sector, serving a global clientele with modular and scalable solutions. Their website reflects a professional and consistent brand image, supported by client testimonials and industry memberships, indicating strong market credibility. Technically, the website is built on the HubSpot CMS platform, utilizing modern web technologies including Google Analytics 4, Google Tag Manager, and FontAwesome. The site is mobile-optimized and demonstrates good SEO practices, although some technical debt is noted with the use of an outdated jQuery version. Security practices include HTTPS enforcement and consent management for analytics, but lack explicit security headers and published security policies. From a security perspective, the site shows a moderate security posture with no visible vulnerabilities or exposed sensitive data. However, the absence of WHOIS registration data raises concerns about domain legitimacy or privacy protection usage. The lack of explicit privacy and cookie policies, as well as incident response information, suggests areas for compliance improvement. Overall, the site is professional and trustworthy but would benefit from enhanced transparency and security documentation. Strategically, the company should prioritize publishing comprehensive privacy and security policies, update legacy libraries, and clarify domain registration details to strengthen trust and compliance. These steps will enhance their security posture and business credibility in a competitive ad tech market.