Is rentrak.com Safe? Security Analysis for Comscore, Inc.
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AI Summary
Comscore, Inc. is a leading media measurement and analytics company providing trusted cross-platform audience and advertising measurement services. Established in 1999 and headquartered in Reston, Virginia, Comscore offers a comprehensive suite of solutions including advertising measurement, digital audience analytics, marketing impact evaluation, and programmatic targeting through its subsidiary Proximic. The company serves media buyers, sellers, marketers, and content providers, positioning itself as a trusted currency in the media ecosystem. Technically, Comscore's website employs modern web technologies such as Google Tag Manager, Google Analytics, Bootstrap, jQuery, and Google Charts, ensuring a responsive and accessible user experience. The site is well-structured with comprehensive metadata, structured data (JSON-LD), and SEO optimizations. Cookie consent mechanisms and privacy policies demonstrate compliance with GDPR and other privacy regulations. From a security perspective, the website enforces HTTPS and provides privacy and security policy pages, but lacks explicit security headers and a public vulnerability disclosure program. No critical vulnerabilities or exposed sensitive data were detected. The absence of WHOIS data is notable but likely due to registry privacy policies rather than malicious intent. Overall, Comscore's digital presence reflects a mature, professional, and trustworthy organization with strong business credibility and technical implementation. Strategic recommendations include enhancing security headers, publishing vulnerability disclosure information, and providing incident response contacts to further strengthen security posture and transparency.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Comscore holds a strong market position as a trusted currency for media measurement across platforms, leveraging data and analytics to serve advertisers, media companies, and marketers. Its business model centers on providing actionable audience insights and advertising analytics, enabling clients to plan, transact, and evaluate media investments effectively. The company benefits from a broad partnership ecosystem, including subsidiaries like Proximic and related services such as box office analytics and TV measurement platforms. Comscore's extensive social media presence and investor relations activities indicate a transparent and growth-oriented organization. The company targets large enterprises and media professionals globally, with a focus on the US market. Its longevity since 1999 and comprehensive service offerings underscore its competitive advantage and industry leadership.
Extracted Contact Information
Marketing Intelligence Data
Phone Numbers (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
Comscore demonstrates a solid security posture with HTTPS enforced site-wide, privacy and security policies publicly available, and cookie consent mechanisms aligned with GDPR requirements. However, the absence of explicit security headers such as Content-Security-Policy and X-Frame-Options represents an area for improvement. No public vulnerability disclosure or incident response contact information was found, which could hinder timely reporting and mitigation of security issues. The use of third-party analytics and marketing tools is extensive but appears managed with privacy considerations. Overall, the security maturity is good but could be enhanced by adopting additional best practices and transparency measures.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and enforce security headers like Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Comscore, Inc.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. They provide media measurement, audience measurement, advertising analytics, and digital market intelligence services.
excellent
consistent
Technical Stack
moderate
excellent
good
good
Security Assessment
- HTTPS enforced
- Cookie consent banner
- Privacy policy and terms of service available
- Security policy page
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and navigation.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak X-Frame-Options configuration
LOWCurrent value: "ALLOW-FROM https://comscore.sharepoint.com"
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC Partial Enforcement
LOWDMARC only applies to 50% of messages
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings