Is rokt.com Safe? Security Analysis for Rokt
Check if rokt.com is a scam or legitimate. Free security scan and reviews.
AI Summary
Rokt is a leading ecommerce technology company specializing in AI-powered personalization at the critical Transaction Moment™, helping brands unlock additional revenue and engagement. The company serves a large global client base including major brands such as Ticketmaster, Domino's, and Uber. Their product suite includes Rokt Catalog, Upcart, Pay+, Aftersell, and advertising solutions, positioning them as a comprehensive ecommerce partner. Technically, the website is built on Webflow with modern integrations including Google Tag Manager, HubSpot, and OneTrust for privacy compliance. The site is well-optimized for performance, mobile, and accessibility, reflecting a mature digital infrastructure. Security posture is strong with HTTPS, security headers, and cookie consent, though explicit security policies and incident response contacts are not publicly disclosed. WHOIS data is missing or unavailable, which is unusual but does not detract from the evident legitimacy of the business. Overall, Rokt presents a professional, trustworthy, and technically sound online presence.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Rokt operates in the ecommerce and technology sectors, targeting ecommerce brands and advertisers seeking to optimize transaction moments for increased revenue. Their business model is B2B SaaS with a focus on AI-driven personalization and customer acquisition. The company demonstrates strong market positioning with a large client base and partnerships with companies like Aftersell and mParticle. Their offerings span multiple ecommerce touchpoints, enabling compound outcomes through real-time relevance. The website content and client logos reinforce their credibility and industry leadership. Growth indicators include recent acquisitions and expanded product offerings. The partnership ecosystem is robust, supporting integrated solutions for ecommerce optimization.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS with strong SSL configuration and implements multiple security headers, indicating a good security baseline. Cookie consent is managed via OneTrust, supporting GDPR compliance. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of a dedicated security policy page, incident response contact information, and vulnerability disclosure reduces transparency. The WHOIS data absence is a concern for domain registration trust but may be due to privacy protection or registry issues. Overall, the security posture is good but could be improved with more explicit security governance disclosures.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security policy page outlining security practices and compliance frameworks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Rokt
Rokt unlocks value by making each transaction relevant at the moment that matters most, when customers are buying. They provide AI-powered personalization in the Transaction Moment™ trusted by 30,000+ global brands.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Cookie consent implemented
- No exposed sensitive data in HTML
- Secure forms with validation
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and no blocking detected
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, health, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings