AI Summary

Roqad is a technology company specializing in identity resolution solutions tailored for the post third-party cookie digital advertising landscape. The company positions itself as an innovative leader serving forward-thinking adtech, martech, and consumer brand clients. Their key services include a probabilistic identity graph, data onboarding, and first-party data collaboration leveraging AWS Clean Rooms. The website reflects a strong commitment to privacy compliance, particularly GDPR and ePrivacy standards, and targets a B2B audience with a focus on improving programmatic advertising performance and audience reach. Technically, the website is built on WordPress using modern plugins such as Gravity Forms and Yoast SEO, integrated with Google Tag Manager and Cookiebot for analytics and consent management. The site demonstrates good mobile optimization and SEO practices, though some security headers could be improved. The presence of multiple trusted client logos and testimonials enhances business credibility. From a security perspective, the site enforces HTTPS and employs privacy-by-design principles. However, explicit security policies and incident response contacts are not published, and no vulnerability disclosure mechanism is evident. The WHOIS data aligns well with the website's claims, showing consistent registration information without privacy protection, indicating transparency and legitimacy. Overall, Roqad's website presents a professional, secure, and privacy-conscious digital presence suitable for its target market. Strategic recommendations include enhancing security headers, publishing security policies, and establishing a vulnerability disclosure program to further strengthen trust and compliance.