AI Summary

ScorecardResearch, operated by Full Circle Studies, Inc. and part of Comscore, Inc., provides market research services focused on collecting anonymous internet usage data through voluntary surveys and web tagging on partner websites. The company positions itself as a key player in global internet trend analysis, leveraging data to understand user behavior and preferences. The website content is professional and consistent with its market research mission, targeting internet users willing to participate in surveys. Technically, the site uses a C# backend with JavaScript and jQuery libraries, integrating Google Tag Manager and Google Analytics for tracking and data collection. The site is moderately optimized for performance and mobile use, with basic SEO and accessibility features. Security posture is moderate; while HTTPS is implied, explicit security headers are not detected, and no direct incident response or security policy pages are found. Privacy compliance is strong with clear privacy and cookie policies, including GDPR considerations. WHOIS data is missing, which raises some concerns about domain registration transparency, but the affiliation with Comscore lends credibility. Overall, the site is functional and trustworthy but could improve security transparency and contact availability.