Is segmetrics.io Safe? Security Analysis for SegMetrics
Check if segmetrics.io is a scam or legitimate. Free security scan and reviews.
AI Summary
SegMetrics is a specialized marketing analytics platform founded in 2015, focused on providing actionable insights for marketers, agencies, SaaS, e-commerce, and infoproduct businesses. The platform offers advanced segmentation, customer journey tracking, ad attribution, and lifetime value analytics, supported by consulting and done-for-you services. The website is professionally designed, well-branded, and trusted by over 3,000 marketers and agencies, with endorsements from industry leaders. Technically, the site is built on WordPress with Elementor, uses modern marketing and analytics tools including Google Tag Manager, Facebook Pixel, and VWO, and is hosted with Cloudflare DNS. Performance and mobile optimization are excellent. Security posture is good with HTTPS enabled and no exposed sensitive data, but lacks DNSSEC and published security policies. Privacy compliance is basic, with no explicit privacy or cookie policies found in the homepage HTML. Overall, the site is credible, professional, and secure with room for improvement in privacy transparency and DNS security.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
SegMetrics occupies a strong niche in marketing analytics, targeting data-driven marketers and agencies seeking to optimize ad spend and customer lifetime value. Its SaaS model is complemented by consulting and setup services, enhancing customer engagement and revenue streams. The company leverages partnerships and integrations with major ad platforms and CRMs, positioning itself as a comprehensive analytics solution. The presence of testimonials and social proof supports market credibility. The business shows maturity consistent with its domain age and operational history.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a solid security foundation with HTTPS and reputable registrar usage. However, the absence of DNSSEC and security headers reduces defense-in-depth. No public security or incident response policies are published, which could impact trust and compliance. The extensive use of tracking pixels and marketing tools indicates a high level of user data collection, necessitating stronger privacy disclosures. No vulnerabilities or exposed sensitive data were detected in the HTML content. Overall, security is good but could be enhanced by adopting DNSSEC, publishing security policies, and improving privacy transparency.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
SegMetrics
SegMetrics is a marketing analytics platform designed to help businesses accurately measure and optimize their marketing efforts. It offers solutions such as accurate ad attribution, full funnel optimization, customer journey tracking, and customer lifetime value visualization.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enabled
- No DNSSEC (not enabled)
- Domain status OK
- No exposed sensitive data found in HTML
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professional marketing analytics SaaS platform
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 89 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
HSTS Not Enabled
MEDIUMHTTP Strict Transport Security (HSTS) is not configured
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings