Is setupad.com Safe? Security Analysis for SETUPAD Inc.
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AI Summary
SETUPAD Inc. operates a specialized website monetization platform focused on optimizing ad revenue for publishers through advanced programmatic advertising technologies. The company offers tailored products such as Setupad Self-Serve, Setupad Bidder, and Managed Prebid services, targeting digital publishers and advertisers globally. With over 500 international websites and partnerships with 31 SSPs, Setupad holds a strong market position in the ad tech industry, supported by certifications like Google Certified Publishing Partner and Prebid.org membership. The website reflects a mature digital presence built on WordPress with modern frameworks and CDN support, ensuring good performance and mobile optimization. Security posture is solid with HTTPS, domain transfer protection, and Cloudflare DNS, though improvements like DNSSEC and enhanced security headers are recommended. Privacy compliance is well addressed with clear policies and consent mechanisms. Overall, the business credibility is high, supported by client success stories and transparent contact information.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Setupad's business model centers on providing programmatic advertising solutions that enable publishers to maximize ad revenue through advanced header bidding and server-side integrations. Their competitive advantage lies in proprietary technology, direct SSP connections, and managed services that reduce operational complexity for clients. The company targets medium to large digital publishers and advertisers seeking efficient monetization tools. Growth indicators include a broad client base, multiple product offerings, and active partnerships with industry leaders. The referral program and active social media presence support customer acquisition and brand awareness. Setupad's operations are primarily based in Latvia and Lithuania, reflecting a regional tech hub with international reach.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Phone Numbers (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a moderate to good security maturity level with enforced HTTPS, domain transfer lock, and use of Cloudflare CDN for DNS and content delivery. However, the absence of DNSSEC and security headers like Content-Security-Policy and X-Frame-Options indicates room for improvement. No exposed sensitive data or vulnerable libraries were detected. The site uses secure forms via Ninja Forms plugin and includes cookie consent mechanisms, supporting GDPR compliance. Incident response and explicit security policies are not publicly documented, which could be enhanced to improve readiness and transparency. Overall, the security posture is adequate for the business type but would benefit from formalized policies and technical hardening.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
SETUPAD Inc.
Setupad is one of the best website monetization platforms to increase ad revenue. Superior client support and top SSPs. Monetize your traffic with us. Sign up!
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Domain status clientTransferProhibited
- Use of Cloudflare DNS and CDN
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and content-rich focused on ad monetization solutions
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 80 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM1 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings