Is sglr.co Safe? Security Analysis for Bitly, Inc.
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AI Summary
Bitly, Inc. is a well-established technology company specializing in branded link management and URL shortening services. Founded in 2003, Bitly serves a broad business and marketing audience, offering key services such as branded links, QR codes, and analytics. The company holds a strong market position as a leading provider in its niche, trusted by major brands worldwide. The website reflects a mature digital infrastructure built on WordPress, leveraging modern analytics and consent management tools to ensure compliance and performance. Security posture is robust with HTTPS enforcement, domain registration locks, and a dedicated security center, although DNSSEC is not enabled. Privacy and cookie policies are comprehensive and GDPR compliant, supported by a consent mechanism. Overall, the site demonstrates high professionalism, trustworthiness, and technical maturity, with no critical vulnerabilities detected.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Bitly operates a SaaS business model targeting enterprises and marketers seeking to customize and track links. Its competitive advantage lies in its brand recognition, extensive integrations, and analytics capabilities. Revenue streams likely include subscription plans and enterprise services. The company maintains a strong partnership ecosystem and transparent legal and privacy frameworks, enhancing customer trust. Growth indicators include continuous updates, accessibility reports, and a broad resource library. Bitly's operations are primarily US-based, with a global customer reach.
Security Posture Analysis
Comprehensive Security Assessment
The security maturity of Bitly's website is high, with enforced HTTPS, domain status locks, and a visible security center. The presence of cookie consent and privacy policies indicates compliance with data protection regulations. However, the absence of DNSSEC and a published security.txt file suggests room for improvement in DNS security and vulnerability disclosure. No exposed sensitive data or vulnerable libraries were detected. Incident response contact information is not explicitly provided, which could be enhanced to improve readiness. Overall, Bitly demonstrates a strong security culture aligned with industry best practices.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Bitly, Inc.
Bitly provides branded link management and URL shortening services to help businesses customize, share, and track links.
good
consistent
Technical Stack
fast
good
good
good
Security Assessment
- HTTPS enforced
- Domain status includes clientDeleteProhibited and other EPP locks
- Cookie consent banner implemented
- Security Center and Trust Center pages available
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with rich content and navigation
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
SPF Details
DKIM Selectors Found
DMARC Details
MTA-STS Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings