AI Summary

Shopbeauty.lv is an established Latvian online cosmetics retailer operating since 2009 under the company SIA "Skaistumpasaule". The website offers a wide range of beauty and cosmetic products from numerous brands, targeting Latvian consumers interested in personal care and beauty products. The business model is focused on e-commerce retail with additional customer engagement through promotions, brand filtering, and social media presence. The company provides clear contact information and physical pickup options, reinforcing its local market presence. Technically, the website uses a custom CMS platform with common web technologies including jQuery, Google Analytics, Google Tag Manager, Facebook Pixel, and Tawk.to for live chat support. The site is served over HTTPS, ensuring secure communication. However, the site lacks advanced security headers and a cookie consent mechanism, indicating room for improvement in privacy compliance and security hardening. The website performance and mobile optimization are basic but functional. From a security perspective, the site demonstrates a moderate security posture with HTTPS and no visible vulnerabilities or exposed sensitive data. The absence of a published security policy or incident response contacts is a gap in transparency and preparedness. The use of third-party tracking and marketing tools is standard but requires ongoing monitoring for privacy compliance. No WAF or blocking mechanisms were detected, and the site content is fully accessible. Overall, shopbeauty.lv is a legitimate and moderately mature e-commerce site with good business credibility and a consistent brand presence. Strategic improvements in privacy compliance, security headers, and incident response transparency would enhance trust and regulatory adherence. The site is safe for general audiences with no adult or questionable content detected.