Is simpli.fi Safe? Security Analysis for Programmatic DSP & Advertising Automation Platform | Simpli.fi
Check if simpli.fi is a scam or legitimate. Free security scan and reviews.
AI Summary
Simpli.fi is a leading advertising technology company specializing in programmatic demand-side platform (DSP) and advertising automation solutions. The company serves over 2,000 agencies and brands, helping them maximize advertising relevance and measurable results across multiple channels including CTV, addressable TV, mobile, display, native, audio, and social media. Their market position is strong within the AdTech industry, supported by a mature domain established in 2011 and a comprehensive digital presence. Technically, the website leverages modern web frameworks such as React and Next.js, with integrations of multiple analytics and marketing tools including Google Tag Manager, Microsoft Clarity, Facebook Pixel, and LinkedIn Insight Tag. The site is hosted likely on WP Engine, optimized for performance, mobile responsiveness, and accessibility, reflecting a high level of digital maturity. From a security perspective, the site enforces HTTPS, employs multiple security headers, and integrates reCAPTCHA for form security. Privacy compliance is robust with clear privacy and cookie policies and a consent mechanism in place. However, there is no publicly available security policy or incident response contact, and DNSSEC is not implemented, which could be areas for improvement. Overall, Simpli.fi presents a professional, trustworthy, and secure online presence with strong business credibility and compliance posture. Strategic recommendations include implementing DNSSEC, publishing a formal security policy and incident response contacts, and considering a vulnerability disclosure program to enhance transparency and security readiness.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Simpli.fi operates in the competitive AdTech sector, focusing on programmatic advertising and automation platforms. Their business model revolves around providing technology solutions to agencies and brands for targeted media buying and campaign management. The company’s competitive advantages include a broad multi-channel platform, extensive integrations, and a large client base. Revenue streams likely include platform subscriptions, managed services, and campaign execution fees. The target customers are advertising agencies, brand marketers, and media buyers. Growth indicators include continuous platform enhancements and educational resources. The partnership ecosystem includes major analytics and advertising platforms. The company maintains a strong market presence with consistent branding and professional content.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Physical Addresses (1)
Company Registration
101domain GRS Limited
532923
Security Posture Analysis
Comprehensive Security Assessment
Simpli.fi demonstrates a mature security posture with HTTPS enforcement, comprehensive security headers, and secure form implementations including reCAPTCHA. The presence of cookie consent and privacy policies indicates GDPR compliance efforts. No critical vulnerabilities or exposed sensitive data were detected in the website content. However, the absence of a public security policy, incident response contact, and vulnerability disclosure program suggests room for improvement in transparency and incident readiness. DNSSEC is not enabled, which is a recommended enhancement for DNS security. Overall, the security posture is strong but could benefit from formalized policies and disclosure mechanisms.
Strategic Recommendations
Priority Actions for Security Improvement
Implement DNSSEC to enhance DNS integrity and security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Programmatic DSP & Advertising Automation Platform | Simpli.fi
Simpli.fi, the leader in advertising success, helps 2,000+ agencies & brands maximize their relevance with measurable results.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Use of security headers
- No exposed sensitive data in HTML
- Secure forms with reCAPTCHA v2
- Cookie consent mechanism implemented
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenge.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 82 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings