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Is siteimprove.com a Scam? Security Check Results - Siteimprove Reviews

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Is siteimprove.com Safe? Security Analysis for Siteimprove

Check if siteimprove.com is a scam or legitimate. Free security scan and reviews.

TechnologyDenmarkenterprise
JavaScriptReact (implied by chunk.js files)Azure Application InsightsVisual Website Optimizer (VWO)Google Tag Manager+1 more
Analyzed 8/1/2025Completed 9:08:18 AM
79
Security Score
LOW RISK

AI Summary

Siteimprove is a leading SaaS provider specializing in digital content optimization, SEO, analytics, and accessibility compliance software. The company targets data-driven teams and digital marketers, offering tools to enhance website content performance and compliance. Their market position is strong, supported by professional branding and ISO 27001 certification, indicating a mature business with enterprise-level clientele. The website reflects a modern, well-structured digital presence with comprehensive privacy and cookie policies, demonstrating commitment to regulatory compliance and user trust. Technically, the site leverages modern JavaScript frameworks, Azure hosting, and integrates multiple analytics and marketing tools such as Microsoft Clarity, Google Analytics, and Visual Website Optimizer, indicating a robust and scalable infrastructure. Security posture is strong with HTTPS enforcement, security headers, and consent management, though explicit security policies and incident response information are not publicly detailed. Overall, the site is professional, secure, and trustworthy, with minor improvements recommended in transparency and WHOIS data availability.

Detected Technologies

JavaScriptReact (implied by chunk.js files)Azure Application InsightsVisual Website Optimizer (VWO)Google Tag ManagerCookiebot

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Siteimprove operates in the technology sector, focusing on digital optimization software for enterprises. Their business model is SaaS-based, generating revenue through subscriptions to their platform. The company serves a global audience of marketing and content teams, emphasizing data-driven decision-making. Competitive advantages include comprehensive service offerings covering SEO, accessibility, and analytics, backed by certifications like ISO 27001. The partnership ecosystem includes integrations with major analytics and marketing platforms. Growth indicators are positive, with a well-maintained website and active social media presence. Strategic observations suggest continued investment in privacy compliance and security transparency could enhance market trust and customer confidence.

Extracted Contact Information

Marketing Intelligence Data

Email Addresses (2)

i*****@siteimprove.com
s*****@siteimprove.com

Phone Numbers (1)

+4570200***

Security Posture Analysis

Comprehensive Security Assessment

The website demonstrates a mature security posture with HTTPS enforced and multiple security headers implemented, reducing common web vulnerabilities. Use of a consent management platform (Cookiebot) aligns with GDPR compliance. However, the absence of a publicly accessible security policy or incident response plan limits transparency. No vulnerabilities or exposed sensitive data were detected in the HTML content. The integration of reputable analytics and marketing tools is well-managed, though continuous monitoring of third-party scripts is advised. The missing WHOIS data is a minor concern but does not significantly detract from overall trust given other security measures. Enhancing public security documentation and providing clear incident response contacts would strengthen the security culture and readiness.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish a dedicated security policy and incident response plan on the website to improve transparency.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Siteimprove

Description:

Siteimprove is the go-to software for data-driven teams. Optimize your content for everything from SEO and analytics to accessibility.

Key Services:
SEO optimizationAnalyticsAccessibility complianceContent optimization
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
JavaScriptReact (implied by chunk.js files)Azure Application InsightsVisual Website Optimizer (VWO)Google Tag ManagerCookiebot
Frameworks:
React
Platforms:
Web
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
90/100
Best Practices:
  • HTTPS enforced
  • Use of security headers
  • No exposed sensitive data in HTML
  • Use of consent management platform (Cookiebot)

Analytics & Tracking

Services:
Microsoft ClarityGoogle AnalyticsAzure Application InsightsVWO
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Bing Ads
Tracking Pixels:
Microsoft ClarityVWO
Marketing Tools:
Visual Website OptimizerCookiebot
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and professional design.

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

70/100
Score

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

88/100
Score

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:spf1.siteimprove.com include:spf4.siteimprove.com include:spf.protection.outlook.com include:_spf.atlassian.net include:_spf.salesforce.com include:amazonses.com include:spf5.siteimprove.com -all
DNS Lookups:7/10
Policy:-all
DKIM Selectors Found
Selector:k1(1296-bit rsa)
Selector:selector1(1296-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:quarantine
Aggregate Reports:blocked@siteimprove.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

100/100
Score

Partial SSL/TLS Assessment

LOW

Completed 2 of 4 security checks due to time constraints

Certificate Details

Subject:siteimprove.com
Issuer:DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid Until:2/13/2026 (196 days)
SANs:siteimprove.com, www.siteimprove.com

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

90/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

Domain Registration Details

Domain Age
22 years(mature)
Expiry Risk
low(106 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:217.114.94.2
Name Servers:
ns-1204.awsdns-22.org
ns-2032.awsdns-62.co.uk
ns-224.awsdns-28.com
ns-681.awsdns-21.net
MX Records:
0: siteimprove-com.mail.protection.outlook.com
SOA:Serial: 1, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:48ms

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website uses a modern technology stack including React-based JavaScript, Azure hosting, and integrates advanced analytics and marketing tools such as Microsoft Clarity, Google Analytics, and Visual Website Optimizer. Performance is optimized with preloading fonts and asynchronous script loading. The site is mobile-optimized and accessible, with SEO best practices evident in meta tags and structured data. Technical debt appears minimal, with well-organized scripts and styles. Opportunities exist to enhance technical transparency around security and privacy implementations. Overall, the infrastructure supports a scalable, performant, and user-friendly digital experience aligned with enterprise standards.
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