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Is smartlook.com a Scam? Security Check Results - Smartlook.com, s.r.o. Reviews

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Is smartlook.com Safe? Security Analysis for Smartlook.com, s.r.o.

Check if smartlook.com is a scam or legitimate. Free security scan and reviews.

TechnologyCzech Republicmedium
WordPressYoast SEO pluginGoogle Tag ManagerBrightcove video playerOpenTDB Cookie Consent+2 more
Analyzed 9/6/2025Completed 2:58:11 AM
75
Security Score
MEDIUM RISK

AI Summary

Smartlook.com, s.r.o. operates a sophisticated SaaS product analytics platform offering combined quantitative and qualitative insights for websites and mobile apps. The company is positioned as a trusted analytics provider with over 2800 paying organizations and is now part of Cisco, which strengthens its market credibility and reach. Their platform includes session recordings, heatmaps, event tracking, funnels, crash reports, and supports cross-platform analytics. The website reflects a mature digital presence with professional design, clear navigation, and comprehensive content tailored for growing teams and businesses seeking actionable user insights. Technically, the website is built on WordPress with modern SEO and analytics integrations such as Yoast SEO, Google Tag Manager, and Brightcove for video content. The site is mobile-optimized and accessible, with good SEO practices evident in meta tags and structured data. Security posture is solid with HTTPS enforced and cookie consent mechanisms implemented, although explicit security policies and incident response contacts are not publicly detailed. The WHOIS data is unavailable or protected, which is a minor concern but offset by the strong trust signals including Cisco affiliation, customer testimonials, and social media presence. Overall, the site demonstrates a high level of professionalism and security awareness, suitable for its target audience. Strategically, Smartlook should enhance transparency by publishing dedicated security and incident response policies and consider adding a vulnerability disclosure program to further build trust. Regular audits of third-party scripts and security headers would also strengthen their security posture.

Detected Technologies

WordPressYoast SEO pluginGoogle Tag ManagerBrightcove video playerOpenTDB Cookie ConsentjQuery (implied by toast and featherlight CSS)SVG graphics

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Smartlook holds a strong position in the product analytics market, targeting growing teams and enterprises needing combined qualitative and quantitative analytics. Their SaaS model generates revenue through subscriptions, supported by a broad feature set and integrations with major platforms like Salesforce, Slack, and Zendesk. The acquisition by Cisco signals strategic growth and integration potential within Cisco's observability and application performance ecosystem. The company leverages a partner ecosystem and maintains active content marketing through blogs, guides, and case studies, indicating a growth-oriented approach. Their customer base and positive reviews on multiple platforms reflect market acceptance and competitive advantage.

Security Posture Analysis

Comprehensive Security Assessment

The website enforces HTTPS and employs cookie consent mechanisms aligned with GDPR requirements, indicating compliance with privacy regulations. However, the absence of a publicly available security policy and incident response contact reduces transparency. No security.txt or vulnerability disclosure program was found, which could be improved to enhance security culture and trust. The use of Google Tag Manager and third-party scripts necessitates ongoing security audits to mitigate risks. Overall, the security posture is good but could benefit from enhanced policy disclosures and security headers implementation.

Strategic Recommendations

Priority Actions for Security Improvement

1

Publish a dedicated security policy page outlining security practices and commitments.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Smartlook.com, s.r.o.

Description:

Smartlook is a free and intuitive product analytics tool for websites and mobile apps. Visitor recordings, heatmaps, conversion funnels, and automatic event tracking will give you great insights.

Key Services:
Session recordingsHeatmapsEvent trackingFunnelsCrash reportsCross-platform analyticsMobile app analyticsWebsite analytics
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
WordPressYoast SEO pluginGoogle Tag ManagerBrightcove video playerOpenTDB Cookie ConsentjQuery (implied by toast and featherlight CSS)SVG graphics
Platforms:
WebMobile apps (analytics support)
Performance:

moderate

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager for analytics
  • Cookie consent mechanism implemented

Analytics & Tracking

Services:
Smartlook analyticsGoogle Tag Manager
Tracking Level:extensive
Privacy Compliance:good

Advertising & Marketing

Tracking Pixels:
OneTrust Cookie Consent
Marketing Tools:
ActiveCampaignPardot
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and no blocking detected

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

45/100
Score

Weak X-Frame-Options configuration

LOW

Current value: "SAMEORIGIN, SAMEORIGIN"

Weak X-Content-Type-Options configuration

LOW

Current value: "nosniff, nosniff"

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

80/100
Score

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

47/100
Score

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 mx include:_spf.google.com include:spf.mandrillapp.com include:servers.mcsv.net include:emsd1.com include:amazonses.com -all
DNS Lookups:6/10
Policy:-all
DKIM Selectors Found
Selector:google(1296-bit rsa)
Selector:k1(1296-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:reject
Aggregate Reports:watchdog2@watchdog.kevlarr.io

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

72/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

OCSP Stapling Not Enabled

LOW

OCSP stapling improves performance and privacy

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 70 days

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

90/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

Domain Registration Details

Domain Age
27 years(mature)
Expiry Risk
medium(84 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:52.85.49.54, 52.85.49.72, 52.85.49.127, 52.85.49.79
Name Servers:
ns-1317.awsdns-36.org
ns-1600.awsdns-08.co.uk
ns-429.awsdns-53.com
ns-949.awsdns-54.net
MX Records:
10: alln-mx-01.cisco.com
20: rcdn-mx-01.cisco.com
30: aer-mx-01.cisco.com
SOA:Serial: 2023022201, TTL: 86400s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:71ms

SPF Analysis

SPF Record:
v=spf1 mx include:_spf.google.com include:spf.mandrillapp.com include:servers.mcsv.net include:emsd1.com include:amazonses.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress CMS with Yoast SEO plugin for search optimization and Google Tag Manager for analytics management. It uses Brightcove for video content delivery and includes cookie consent scripts from OneTrust. The site is mobile responsive with good accessibility features and well-structured semantic HTML. Performance is moderate, with potential improvements in hosting provider transparency and caching strategies. The technical stack is modern and supports the business needs effectively, though continuous monitoring of third-party dependencies is advised to reduce technical debt and security risks.
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