Is smegstore.us Safe? Security Analysis for Smeg S.p.A.
Check if smegstore.us is a scam or legitimate. Free security scan and reviews.
AI Summary
SMEG USA operates a professionally designed e-commerce website focused on selling stylish and high-quality kitchen appliances. The site targets consumers interested in modern, energy-efficient kitchen products and leverages the reputable SMEG brand. The business model is direct-to-consumer retail via Shopify, with a clear emphasis on product bundles and a dealer locator feature. The website demonstrates a moderate to high level of digital maturity, utilizing modern JavaScript frameworks, Shopify's robust platform, and integrations with marketing and analytics tools such as Klaviyo and Facebook Pixel. Security posture is solid with HTTPS, Cloudflare DNS, and fraud filtering apps, although some security headers and explicit policies are not publicly visible. Privacy compliance is basic, lacking visible privacy and cookie policies or consent mechanisms. Overall, the site is trustworthy and professionally maintained but would benefit from enhanced privacy disclosures and contact transparency.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The SMEG USA website positions itself as a premium kitchen appliance retailer, leveraging the established SMEG brand owned by Smeg S.p.A. The business focuses on the US market with a domain registered in Italy, consistent with the parent company. The e-commerce platform is Shopify, enabling scalable online sales. Marketing efforts include Google Ads and Facebook Ads, supported by tracking pixels and email marketing tools. The site offers a broad product range including major and small appliances, accessories, and collaborations, appealing to style-conscious consumers. The lack of visible contact details and privacy policies suggests room for improvement in customer trust and regulatory compliance. The domain age is recent, indicating a new or regional initiative by the parent company.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS with a valid SSL certificate and uses Cloudflare for DNS management, enhancing security and performance. Fraud detection is implemented via the Blockify app, and CAPTCHA protections are present on forms. However, the absence of explicit security headers like Content-Security-Policy and X-Frame-Options reduces defense in depth. No vulnerabilities or exposed sensitive data were detected in the HTML content. The site lacks publicly available incident response or security policies, which could improve transparency and preparedness. Overall, the security posture is good but could be strengthened by publishing security policies and implementing additional HTTP security headers.
Strategic Recommendations
Priority Actions for Security Improvement
Publish comprehensive privacy and cookie policies with explicit GDPR compliance and consent mechanisms.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Smeg S.p.A.
Discover the best in stylish and high-quality kitchen appliances at SMEG. Shop our range of modern, energy-efficient, and top-rated kitchen appliances. Find deals on affordable bundles and packages, and explore our selection of small and large appliances. Upgrade your kitchen with SMEG today!
good
consistent
Technical Stack
moderate
good
good
good
Security Assessment
- HTTPS enforced
- Use of Cloudflare DNS
- Fraud filter app (Blockify)
- Captcha protection on forms
- No exposed sensitive data found
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professionally designed Shopify e-commerce store for SMEG USA kitchen appliances.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=7889238"
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 67 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings