Is thefirestore.com Safe? Security Analysis for The Fire Store
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AI Summary
The Fire Store is a specialized e-commerce retailer focused on firefighter tools and equipment, including boots, gear, and helmets. Established since 1999, the company operates a professional online storefront powered by BigCommerce, targeting firefighters and emergency responders. The website demonstrates a solid market position within its niche, offering a comprehensive product range tailored to safety professionals. Technically, the site leverages modern web technologies such as Algolia search, Google Analytics 4, and Cloudflare DNS, ensuring a responsive and user-friendly experience. Security posture is generally good with HTTPS enforced and domain registration consistent with a legitimate business; however, some security headers and explicit security policies are missing, representing areas for improvement. Privacy compliance is well addressed with GDPR-compliant policies and cookie consent mechanisms. Overall, the site is trustworthy, professionally designed, and safe for general audiences.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The Fire Store operates in the retail and e-commerce sectors, focusing on firefighter safety equipment. Its long domain age and consistent branding indicate stability and trustworthiness. The business model is direct online retail, serving a specialized customer base of firefighters and related professionals. The integration with Blackinton for product customization suggests strategic partnerships enhancing customer experience. Marketing and analytics tools are well integrated, supporting data-driven growth. No direct contact information was found in the analyzed HTML, which may impact customer support perception. The company appears to maintain a focused niche presence with potential for expansion through partnerships and enhanced digital marketing.
Security Posture Analysis
Comprehensive Security Assessment
The website enforces HTTPS and uses secure tokens for API access, indicating good baseline security. The domain status clientTransferProhibited adds protection against unauthorized transfers. However, the absence of key security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options reduces defense-in-depth. No published security policy, incident response plan, or vulnerability disclosure program was found, which could limit transparency and readiness in case of incidents. The use of multiple third-party scripts necessitates ongoing vulnerability management. Overall, the security posture is moderate with room for enhancements to align with best practices and compliance requirements.
Strategic Recommendations
Priority Actions for Security Improvement
Implement a Content-Security-Policy header to mitigate cross-site scripting and related attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
The Fire Store
Online retailer specializing in firefighter tools, equipment, boots, gear, helmets, and related safety products.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- ClientTransferProhibited domain status
- No exposed sensitive data in HTML
- Use of secure tokens for storefront API
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a specialized e-commerce store for firefighter equipment.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=0; preload"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 77 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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