Is thenai.org Safe? Security Analysis for Network Advertising Initiative
Check if thenai.org is a scam or legitimate. Free security scan and reviews.
AI Summary
The Network Advertising Initiative (NAI) operates as an industry trade group focused on developing self-regulatory standards for online advertising. Founded in 2000, it serves as a key player in the digital advertising ecosystem, promoting transparency and consumer control over tailored advertising. The website reflects a professional and consistent brand presence, targeting industry members and consumers interested in advertising privacy. Technically, the site is built on WordPress with common plugins such as Yoast SEO and integrates Google Analytics and Tag Manager for tracking. Hosting is via Amazon AWS infrastructure, ensuring reliable performance and moderate loading speeds. Security posture is adequate with HTTPS enabled and domain transfer protections, but lacks DNSSEC and security headers, which are recommended for enhanced protection. Privacy compliance is limited due to the absence of explicit privacy and cookie policies on the main site, which could be improved to meet GDPR and other regulatory standards. Overall, the site is trustworthy and well-positioned within its niche but would benefit from enhanced security and privacy disclosures.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
NAI holds a significant position as a self-regulatory body within the online advertising industry, providing standards and opt-out mechanisms that benefit both advertisers and consumers. Its business model revolves around membership services, policy advocacy, and industry collaboration. The presence of working groups and membership benefits indicates an active engagement with stakeholders. The partnership with naisummit.org suggests involvement in industry events and thought leadership. The organization targets advertisers, publishers, and consumers seeking transparency in digital advertising. Growth indicators include ongoing policy updates and a maintained web presence with modern technologies. The lack of direct contact emails or phone numbers on the homepage suggests a controlled communication approach, likely via contact forms or member portals.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a baseline security posture with HTTPS enforced and domain transfer restrictions in place. However, the absence of DNSSEC and security headers such as Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security represents areas for improvement. No incident response or vulnerability disclosure policies are publicly available, which could hinder timely security communications. The use of common third-party analytics and marketing tools introduces moderate tracking but no evident vulnerabilities. The site does not expose sensitive data or use outdated libraries based on the provided information. Enhancing security headers and publishing clear security policies would strengthen the overall security maturity and compliance.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to secure DNS queries and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Network Advertising Initiative
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enabled
- Domain status clientTransferProhibited to prevent unauthorized transfers
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 34 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings