Is transparentadvertising.org Safe? Security Analysis for The Trade Desk
Check if transparentadvertising.org is a scam or legitimate. Free security scan and reviews.
AI Summary
The website transparentadvertising.com serves as a Transparency and Control Portal enabling users to opt out of targeted advertising based on UID2 identifiers derived from their email or phone number. It is associated with The Trade Desk, a recognized advertising technology company, and provides a focused service within the UID2 ecosystem to enhance user privacy and control. The site is professionally designed with clear navigation and uses modern technologies such as jQuery and Google reCAPTCHA Enterprise to secure form submissions and prevent automated abuse. However, the absence of WHOIS data for the domain raises questions about domain registration legitimacy, although the site’s linkage to The Trade Desk mitigates some concerns. Privacy compliance is partially addressed with a privacy policy present, but lacks a cookie consent mechanism and explicit contact information. Security posture is moderate with use of reCAPTCHA but missing security headers and other best practices. Overall, the site is safe, professional, and serves a niche privacy function in advertising technology.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The business operates in the technology sector, specifically in advertising technology, providing a transparency and opt-out service for UID2-based targeted advertising. The Trade Desk is the parent company, indicating a strong market position and established business model focused on identity-based advertising solutions. The portal targets consumers concerned about privacy and ad targeting, offering a direct opt-out mechanism. The business model leverages user data control to build trust and comply with privacy regulations. The partnership ecosystem includes The Trade Desk and related advertising technology providers. Growth indicators include integration with UID2 ecosystem and use of advanced bot protection. The company’s operations emphasize transparency and user empowerment in digital advertising.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a moderate security maturity level. It employs Google reCAPTCHA Enterprise to protect against automated abuse and includes form input validation. However, it lacks visible security headers such as Content-Security-Policy and X-Frame-Options, which are important for mitigating common web vulnerabilities. No explicit contact channels for security or incident response are provided on the site, though a vulnerability reporting link to The Trade Desk’s main site exists. There is no evidence of a published security policy or security.txt file. GDPR compliance is partially indicated by the presence of a privacy policy but lacks cookie consent mechanisms. Overall, the security posture is functional but could be improved to meet higher compliance and protection standards.
Strategic Recommendations
Priority Actions for Security Improvement
Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance protection against common web attacks.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
The Trade Desk
This website provides a portal for users to opt out of targeted advertising based on UID2 identifiers generated from their email or phone number. It supports transparency and control for users within the UID2 advertising ecosystem.
good
consistent
Technical Stack
moderate
good
basic
basic
Security Assessment
- Use of Google reCAPTCHA Enterprise for bot protection
- Form input validation via JavaScript
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website provides a user opt-out portal for UID2 targeted advertising.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=15552000; includeSubDomains"
Weak X-XSS-Protection configuration
LOWCurrent value: "0"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MX records found
MEDIUMDomain cannot receive email without MX records
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Unable to retrieve SSL certificate
CRITICALCould not establish secure connection to retrieve certificate information
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
No MX Records
LOWDomain cannot receive email without MX records
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings