Is upsellit.com Safe? Security Analysis for Upsellit
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AI Summary
Upsellit is a technology-driven conversion rate optimization (CRO) agency specializing in personalized solutions to help e-commerce businesses recapture lost sales, increase average order value, and enhance customer lifetime value. The website demonstrates a professional digital presence built on WordPress, integrating advanced marketing and analytics tools such as HubSpot, Google Analytics, and Facebook Pixel. The technical infrastructure is modern and well-implemented, with good mobile optimization and SEO practices. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though there is room for improvement in security headers and explicit incident response policies. Overall, the website reflects a credible and trustworthy business with a focus on digital marketing services.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Upsellit operates in the technology sector, targeting e-commerce businesses seeking to optimize their conversion rates. Their business model is B2B service provision, leveraging proprietary CRO technology and personalized marketing strategies. The company positions itself as a specialized CRO agency with a medium-sized footprint. The website content and integrations indicate a mature marketing ecosystem with extensive use of analytics and retargeting tools. The absence of explicit contact details on the homepage suggests a focus on lead generation through forms and marketing channels. The parent domain upsellit.com is the primary business domain, with us.upsellit.com serving as a regional or service-specific subdomain.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (2)
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS with a presumably strong SSL configuration, ensuring encrypted communications. Cookie consent and privacy policies indicate compliance with GDPR. However, the lack of visible security headers such as Content-Security-Policy or X-Frame-Options is a gap that could be exploited. No exposed sensitive data or vulnerable libraries were detected in the HTML source. The use of a WordPress security hardening plugin is a positive indicator. Incident response and vulnerability disclosure information are absent, which could hinder rapid mitigation of security issues. Overall, the security posture is good but could be enhanced with additional headers and transparency.
Strategic Recommendations
Priority Actions for Security Improvement
Implement and configure security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Upsellit
Increase conversion rates with Upsellit's CRO technology. Get personalized solutions designed to recapture lost sales, amplify AOV, and enhance customer LTV.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- Cookie consent mechanism implemented
- No exposed sensitive data in HTML
- Use of security hardening plugin
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a WordPress-based CRO agency site with professional design and content.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Service Exposed: SSH
MEDIUMPort 22 (SSH) is publicly accessible - SSH - Secure but can be brute-forced
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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