Is upthereathletics.com Safe? Security Analysis for Up There Athletics
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AI Summary
Up There Athletics is a specialized Australian e-commerce retailer focused on men's and women's running shoes, clothing, and accessories from major brands such as Nike, Adidas, and New Balance. The company operates a professionally designed Shopify-based website with a clear market niche in innovative running products. The technical infrastructure leverages modern web technologies and integrates multiple marketing and analytics tools, indicating a mature digital presence. Security posture is solid with HTTPS and reputable hosting, though improvements are possible with enhanced DNS security and security headers. Privacy compliance is currently weak due to missing privacy and cookie policies, and no visible contact information reduces transparency. Overall, the website is functional, trustworthy, and safe for general audiences but would benefit from enhanced privacy and security disclosures.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
The company targets running enthusiasts with a curated selection of premium running gear, positioning itself as a niche retailer in the sportswear market. Its business model is direct-to-consumer e-commerce, leveraging Shopify's platform for sales and marketing. The presence of multiple analytics and marketing tools suggests active customer engagement and data-driven marketing strategies. The domain age and registration details align well with the business timeline, supporting legitimacy. Partnership with related domains like uptherestore.com indicates a broader brand ecosystem. Growth potential exists through expanded product lines and improved compliance transparency.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security baseline with HTTPS encryption and no exposed sensitive data in the HTML. However, the absence of DNSSEC and security headers such as Content-Security-Policy and X-Frame-Options represents missed opportunities to harden security. The lack of published security policies or incident response contacts limits the ability to respond effectively to security incidents. The use of multiple third-party scripts requires ongoing vigilance to prevent supply chain risks. Privacy compliance gaps, particularly missing cookie consent mechanisms, expose the business to regulatory risks under GDPR and similar frameworks.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to protect against DNS spoofing and improve domain security.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Up There Athletics
Born from a love of sports Up There Athletics is the new home of men's and women's running. Stocking the most innovative running shoes and clothing from Nike, Adidas, New Balance, Hoka One One, Satisfy, District Vision and more.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enabled
- No exposed sensitive data in HTML
- Use of reputable third-party scripts
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a professionally designed Shopify e-commerce store specializing in running apparel and footwear.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=7889238"
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 87 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Transfer Lock Not Enabled
MEDIUMDomain can be transferred without authorization
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
- •No domain protection locks enabled
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings