Is useinsider.com Safe? Security Analysis for Insider
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AI Summary
Insider is an enterprise SaaS company specializing in AI-native omnichannel customer engagement and personalization platforms. Founded in 2014, it offers a comprehensive Customer Data Platform (CDP) integrated with AI to predict customer behavior and orchestrate personalized journeys across multiple channels. The company positions itself as a leader in AI-enabled marketing platforms, recognized notably in the IDC MarketScape Report 2025. The website reflects a mature digital presence with multi-language support, strong SEO, and professional branding. Technically, the site is built on WordPress with Elementor, leveraging modern analytics and marketing tools including Google Analytics, HubSpot, and Cloudflare DNS services. Security posture is solid with HTTPS enforced and cookie consent mechanisms in place, though some security headers could be improved. No critical vulnerabilities or suspicious indicators were found. Overall, Insider demonstrates a high level of digital maturity and business credibility suitable for enterprise clients.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Insider operates in the technology sector, targeting marketing teams and enterprises seeking advanced AI-driven customer experience solutions. Its business model is SaaS-based, providing a platform that integrates customer data management, AI prediction, personalization, and analytics. The company leverages partnerships and integrations to enhance its platform capabilities. Market positioning is strong, supported by industry recognition and a comprehensive product suite. The website's content and structure indicate a focus on lead generation and customer education through demos, case studies, and interactive tools. The presence of multiple language versions suggests a global market reach. No parent or subsidiary companies were identified, indicating a standalone enterprise entity.
Security Posture Analysis
Comprehensive Security Assessment
The website employs HTTPS with a valid SSL certificate and uses Cloudflare for DNS, enhancing security and performance. Cookie consent and GDPR compliance are well implemented. However, explicit security headers like Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not visibly configured in the HTML source, representing an area for improvement. No exposed sensitive data or vulnerable libraries were detected. Incident response and security policy information are not publicly available, which could be enhanced to improve transparency and trust. Overall, the security posture is good but could benefit from additional hardening and published security documentation.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to strengthen DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Insider
Insider's CDP connects customer data, predicts behavior with AI, and individualizes experiences across channels (CCCM). Go beyond personalization to become a purpose-led brand.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Use of Cloudflare DNS
- No exposed sensitive data in HTML
- Cookie consent mechanism implemented
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed with comprehensive content and clear navigation.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Weak Referrer-Policy configuration
LOWCurrent value: "origin-when-cross-origin"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 78 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Mixed Content Detected
MEDIUM3 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings