Is valuedynamx.com Safe? Security Analysis for Valuedynamx Limited
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AI Summary
Valuedynamx Limited operates a sophisticated global commerce platform specializing in personalized customer rewards and incentives. The company leverages data analytics and real-time insights to enhance loyalty and engagement for brands, merchants, and customers across retail, travel, and financial services sectors. Positioned as a leading provider with a broad network of over 50,000 partners and 400 million accessible consumers, Valuedynamx offers scalable reward programs and flexible redemption solutions. The website reflects a mature digital presence with professional design, clear navigation, and comprehensive content supporting their business objectives. Technically, the site is built on Drupal 11, integrating modern analytics and consent management tools such as Google Analytics, Google Tag Manager, LinkedIn Insight Tag, and OneTrust. The hosting appears to be managed via GoDaddy with standard domain protections in place. Mobile optimization and accessibility are well addressed, contributing to a positive user experience. From a security perspective, the website enforces HTTPS and employs cookie consent mechanisms, though explicit security headers could be enhanced. No vulnerabilities or exposed sensitive data were detected. The WHOIS data is transparent and consistent with the company's UK registration, supporting legitimacy. However, the absence of a published security policy or incident response contact is noted. Overall, Valuedynamx demonstrates a strong business and technical foundation with good privacy compliance and security posture. Strategic recommendations include enabling DNSSEC, adding explicit security headers, publishing a security policy, and considering a vulnerability disclosure program to further enhance trust and resilience.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Valuedynamx operates in the competitive loyalty and rewards marketplace, targeting businesses seeking to deepen customer engagement through personalized incentives. Their business model is B2B, connecting brands, merchants, and customers via a global commerce platform. The company benefits from a large partner ecosystem and a diverse industry focus including retail, travel, and financial services. Their competitive advantage lies in data-driven personalization, extensive partner network, and flexible redemption options. Revenue streams likely include platform fees, merchant partnerships, and program management services. Growth indicators include recent domain registration (2019), consistent branding, and active content marketing. The relationship with Collinson Group suggests strong backing and strategic partnerships. The company’s operations emphasize measurable results and scalable solutions, positioning them well for continued expansion.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Company Registration
Valuedynamx Limited
06708136
Security Posture Analysis
Comprehensive Security Assessment
Valuedynamx exhibits a mature security posture with HTTPS enforced and cookie consent managed via OneTrust, indicating GDPR compliance. The website does not expose sensitive data or use vulnerable libraries. However, explicit security headers such as X-Frame-Options and X-Content-Type-Options are not evident in the HTML, representing an area for improvement. The absence of a published security policy or incident response contact limits transparency in security governance. No security.txt or vulnerability disclosure policy is found, which could enhance incident response readiness. The WHOIS data is transparent and consistent, with domain status flags protecting against unauthorized changes. Overall, the security posture is good but could be strengthened by adopting additional best practices and formal policies.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Valuedynamx Limited
Valuedynamx is an advanced commerce marketplace that enhances loyalty, reward, and incentive strategies. Using powerful data analytics and real-time insights, they help clients personalize incentives to boost customer engagement and drive sales. They provide a global commerce platform delivering personalized rewards and incentives from thousands of merchant and brand partners.
excellent
consistent
Technical Stack
moderate
excellent
good
good
Security Assessment
- HTTPS enforced
- Cookie consent management via OneTrust
- No exposed sensitive data in HTML
- Use of reputable analytics and tag management
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Weak X-Frame-Options configuration
LOWCurrent value: "SAMEORIGIN, SAMEORIGIN"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No SPF record found
HIGHSPF helps prevent email spoofing
No DKIM record found
MEDIUMDKIM adds cryptographic signatures to emails
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
No email authentication configured
CRITICALDomain is vulnerable to email spoofing
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
No DMARC Record
MEDIUMDMARC policy not configured
DNS Records
DNSSEC Status
DNS Performance
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings