Is visualwebsiteoptimizer.com Safe? Security Analysis for VWO
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AI Summary
VWO is a well-established enterprise SaaS company specializing in digital experience optimization, including experimentation and conversion rate optimization. The company positions itself as a market leader serving fast-growing companies with advanced digital marketing and product optimization tools. The website reflects a mature digital infrastructure with professional design, extensive analytics integration, and strong branding consistency. Technically, the site uses modern JavaScript libraries, Google Analytics, Matomo, and Google Tag Manager, hosted behind Cloudflare DNS, ensuring good performance and mobile optimization. Security posture is solid with HTTPS enabled and domain transfer protections, though DNSSEC is not enabled and security headers are not explicitly detected. Privacy compliance is limited due to the absence of explicit privacy and cookie policies in the provided content. Overall, the site is trustworthy and professional but could improve transparency and security documentation.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
VWO operates in the technology sector, focusing on SaaS solutions for digital experience optimization. Its business model revolves around subscription-based software services targeting digital marketers, product managers, and enterprises seeking to improve conversion rates and user experience. The company has a strong market position as a leader in experimentation platforms. The website's structured data and social media presence indicate a mature marketing and partnership ecosystem. No parent or subsidiary companies were identified. The company was founded in 2000, consistent with the domain age. The business leverages multiple tracking and marketing tools to support its growth and customer engagement strategies.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (8)
Phone Numbers (1)
Security Posture Analysis
Comprehensive Security Assessment
The security maturity level is moderate to high. The website enforces HTTPS and has domain status flags to prevent unauthorized transfers or updates. However, DNSSEC is not enabled, which is a recommended best practice for DNS security. No explicit security policies, incident response plans, or vulnerability disclosure mechanisms are published on the site. The site uses multiple third-party analytics and tracking scripts, which may increase the attack surface if not properly managed. No exposed sensitive data or vulnerable libraries were detected in the provided content. The absence of security headers is a minor gap. Overall, the security posture is adequate but could be enhanced by publishing security policies, enabling DNSSEC, and adding security headers.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
VWO
VWO is the market-leading digital experience optimization solution that fast-growing companies use for experimentation & conversion rate optimization.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enabled
- Domain status clientTransferProhibited and clientUpdateProhibited
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is professionally designed and well-structured.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 40 days
Weak SSL Key Length
HIGHSSL certificate uses 256-bit key, which is considered weak
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
Domain Delete Lock Not Enabled
LOWDomain can be deleted without additional verification
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings