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Is yoast.com a Scam? Security Check Results - Yoast BV Reviews

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Is yoast.com Safe? Security Analysis for Yoast BV

Check if yoast.com is a scam or legitimate. Free security scan and reviews.

TechnologyNetherlandsmedium
WordPressWooCommercejQueryGoogle Tag ManagerAlgolia Search+3 more
Analyzed 9/5/2025Completed 7:30:00 AM
68
Security Score
MEDIUM RISK

AI Summary

Yoast BV is a well-established technology company specializing in SEO software and education, primarily serving WordPress and Shopify users. With a mature domain dating back to 2000 and a parent company Newfold Digital, Yoast holds a strong market position as a leading SEO plugin provider with over 13 million customers. Their offerings include premium SEO plugins, niche add-ons, and comprehensive online SEO courses, supported by 24/7 premium support services. The website demonstrates a high level of digital maturity with modern technologies, fast performance, and excellent mobile optimization. Security posture is strong with HTTPS, domain transfer protection, and no visible vulnerabilities, although enabling DNSSEC and explicit security headers would enhance security further. Privacy compliance is robust with clear policies and consent mechanisms. Overall, Yoast presents a professional, trustworthy, and user-friendly online presence.

Detected Technologies

WordPressWooCommercejQueryGoogle Tag ManagerAlgolia SearchWistia video embedsHelpscout beaconCloudflare DNS

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Yoast operates a SaaS and digital education business model focused on SEO tools and training. Their competitive advantage lies in their extensive user base, integration with popular platforms like WordPress and Shopify, and continuous innovation including AI-powered SEO suggestions. Revenue streams include plugin sales, subscriptions, and premium support. The target customers are entrepreneurs, in-house marketing teams, e-commerce operators, and bloggers. The company maintains a strong partnership ecosystem, including its parent Newfold Digital, and actively engages with the SEO and WordPress communities through events and webinars. Strategic observations highlight Yoast's focus on scalability, user empowerment, and comprehensive SEO solutions.

Security Posture Analysis

Comprehensive Security Assessment

Yoast exhibits a mature security posture with HTTPS enforced, domain transfer lock, and no exposed sensitive data. The use of Cloudflare DNS adds resilience, though DNSSEC is not enabled. The website leverages security best practices such as premium support and regular updates implied by the active plugin ecosystem. No direct evidence of incident response or security policy documentation was found, indicating room for improvement in transparency. The absence of vulnerable libraries or security warnings in the HTML is positive. Compliance with GDPR is evident through privacy and cookie policies. Overall, the security maturity is good but could benefit from explicit security headers and published incident response procedures.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC to enhance DNS security and prevent spoofing

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Yoast BV

Description:

Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we're here to help.

Key Services:
Yoast SEO Premium pluginYoast SEO for ShopifyYoast WooCommerce SEOSEO training and courses24/7 premium support
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
WordPressWooCommercejQueryGoogle Tag ManagerAlgolia SearchWistia video embedsHelpscout beaconCloudflare DNS
Frameworks:
WordPressWooCommerce
Platforms:
WordPressShopify (via Yoast SEO for Shopify)
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

excellent

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • clientTransferProhibited domain status
  • No exposed sensitive data in HTML
  • Use of security plugins and premium support

Analytics & Tracking

Services:
Google Tag Manager
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Ad Networks:
Google AdSense
Tracking Pixels:
Helpscout beacon
Marketing Tools:
Convertexperiments
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with rich content and no blocking detected

🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

40/100
Score

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

73/100
Score

No Cookie Consent Banner found

HIGH

GDPR requires explicit consent for non-essential cookies

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.google.com include:spf.mtasv.net include:helpscoutemail.com include:emsd1.com include:spf.protection.outlook.com -all
DNS Lookups:5/10
Policy:-all
DKIM Selectors Found
Selector:google(1296-bit rsa)
Selector:selector1(1416-bit rsa)
DMARC Details
Policy:quarantine
Subdomain Policy:quarantine
Aggregate Reports:eb45eb277aa7421dbf0c6cb72853ecae@dmarc-reports.cloudflare.net

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

65/100
Score

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 83 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Mixed Content Detected

MEDIUM

1 resources loaded over insecure HTTP

Partial SSL/TLS Assessment

LOW

Completed 2 of 4 security checks due to time constraints

Certificate Details

Subject:yoast.com
Issuer:WE1
Valid Until:11/27/2025 (83 days)
SANs:yoast.com

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

Domain Delete Lock Not Enabled

LOW

Domain can be deleted without additional verification

Domain Registration Details

Domain Age
25 years(mature)
Expiry Risk
low(197 days)
Protection Level
basicDNSSEC OFF

DNS Records

A Records:104.18.32.250, 172.64.155.6
AAAA Records:2606:4700:440c::ac40:9b06, 2a06:98c1:3100::6812:20fa
Name Servers:
michelle.ns.cloudflare.com
noah.ns.cloudflare.com
MX Records:
1: yoast-com.mail.protection.outlook.com
SOA:Serial: 2382054163, TTL: 1800s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:74ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.google.com include:spf.mtasv.net include:helpscoutemail.com include:emsd1.com include:spf.protection.outlook.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built on WordPress with WooCommerce for e-commerce functionality and integrates multiple modern technologies including jQuery, Google Tag Manager, Algolia search, and Wistia video embeds. Hosting and DNS are managed via reputable providers including Cloudflare and NameCheap. The site demonstrates fast loading times, excellent mobile responsiveness, and good accessibility features. SEO optimization is comprehensive, leveraging Yoast's own SEO plugin and structured data. Technical debt appears low with modern CSS and JavaScript usage. Opportunities exist to further modernize security headers and enhance DNS security. Overall, the technical infrastructure supports a robust and scalable online presence.
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