Is yotpo.com Safe? Security Analysis for Yotpo
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AI Summary
Yotpo is a leading ecommerce marketing platform specializing in loyalty programs, customer reviews, SMS and email marketing, subscriptions, and retention marketing solutions. The company targets ecommerce brands and online retailers, providing a SaaS platform that integrates multiple marketing tools to drive repeat sales and build lasting customer relationships. The website reflects a mature digital presence with professional design, clear navigation, and extensive use of modern marketing and analytics technologies such as Segment, Google Tag Manager, and Marketo. Security posture is strong with HTTPS enforcement and security headers, though explicit security policies and incident response information are not publicly disclosed. Privacy compliance is well addressed with visible privacy and cookie policies and consent mechanisms. The absence of WHOIS registration data is a notable gap, warranting further verification. Overall, Yotpo's website demonstrates a high level of professionalism, technical maturity, and business credibility.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
Yotpo holds a strong market position as a comprehensive ecommerce marketing platform, offering integrated services that include loyalty programs, user-generated content, and subscription management. Its business model is SaaS-based, targeting medium to large ecommerce enterprises. The company leverages partnerships and integrations with major analytics and marketing platforms to enhance its service offerings. The website's content and structured data confirm a focus on technology and ecommerce sectors, with consistent branding and trust signals such as social media presence and Google site verification. Growth indicators include active marketing campaigns and A/B testing scripts. The lack of direct contact emails or phone numbers suggests a preference for lead capture via forms, typical for enterprise SaaS businesses.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (3)
Security Posture Analysis
Comprehensive Security Assessment
The website employs strong security measures including HTTPS with excellent SSL configuration and multiple security headers like CSP and HSTS. Cookie consent and privacy policies indicate attention to data protection compliance. However, the absence of a dedicated security policy page, incident response contacts, and vulnerability disclosure program limits transparency. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of reputable third-party monitoring tools like New Relic enhances security monitoring. Recommendations include publishing explicit security policies and incident response information to improve trust and compliance posture.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a comprehensive security policy page detailing security practices and controls.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Yotpo
Yotpo provides an ecommerce marketing platform focused on loyalty programs, customer reviews, SMS, email marketing, subscriptions, and retention marketing to help ecommerce brands build lasting customer relationships and drive repeat sales.
excellent
consistent
Technical Stack
fast
excellent
good
excellent
Security Assessment
- HTTPS enforced
- Use of CSP
- Cookie consent mechanism
- No exposed sensitive data in HTML
- Use of security monitoring tools (New Relic)
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is fully accessible with no blocking or WAF challenges.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing X-Content-Type-Options header
MEDIUMPrevents MIME type sniffing
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Partial SSL/TLS Assessment
LOWCompleted 2 of 4 security checks due to time constraints
Certificate Details
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Community rating
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