Is youradchoices.ca Safe? Security Analysis for Digital Advertising Alliance of Canada (DAAC)
Check if youradchoices.ca is a scam or legitimate. Free security scan and reviews.
AI Summary
The Digital Advertising Alliance of Canada (DAAC) operates the AdChoices self-regulatory program, providing transparency and consumer control over interest-based advertising in Canada. The organization is a small non-profit entity focused on educating consumers and holding participating companies accountable through an independent enforcement body. Their website serves as an educational platform with tools for consumers and businesses to manage advertising preferences. Technically, the site is built on Squarespace, leveraging modern web technologies and integrating Google Analytics and Tag Manager for analytics. Security posture is strong with HTTPS and HSTS, though DNSSEC is not enabled. Privacy compliance is supported by a cookie consent mechanism, but explicit privacy policy and terms of service pages were not found in the provided content. Overall, the website is professional, trustworthy, and well-aligned with its mission.
Detected Technologies
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
DAAC holds a strong market position as the recognized self-regulatory authority for interest-based advertising in Canada. It collaborates with major Canadian advertising associations and provides a transparent framework for consumers and businesses. The business model is non-profit and focused on regulatory compliance and consumer education. The website reflects a mature digital presence with clear branding and social media engagement. Partnerships with enforcement bodies and industry associations enhance credibility and operational reach.
Extracted Contact Information
Marketing Intelligence Data
Email Addresses (1)
Physical Addresses (1)
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a good security maturity level with enforced HTTPS, HSTS, and integration of consent management for cookies. No exposed sensitive data or vulnerable libraries were detected. However, the absence of DNSSEC and explicit security policies or incident response contacts indicates areas for improvement. The site lacks a security.txt file or vulnerability disclosure policy, which could enhance transparency and trust. Overall, the security posture is solid for a non-profit informational site but could benefit from formalized security documentation.
Strategic Recommendations
Priority Actions for Security Improvement
Enable DNSSEC to improve DNS security and prevent spoofing.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
Digital Advertising Alliance of Canada (DAAC)
AdChoices is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers.
good
consistent
Technical Stack
moderate
good
basic
good
Security Assessment
- HTTPS enforced
- HSTS enabled
- No exposed sensitive data in HTML
- Consent management for cookies
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a Canadian non-profit self-regulatory program for interest-based advertising.
🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=15552000"
Missing X-Frame-Options header
HIGHPrevents clickjacking attacks
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
No SPF record found
HIGHSPF helps prevent email spoofing
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
No DMARC reporting
LOWDMARC aggregate reports not configured
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
OCSP Stapling Not Enabled
LOWOCSP stapling improves performance and privacy
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 59 days
Mixed Content Detected
MEDIUM4 resources loaded over insecure HTTP
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DMARC Policy Set to None
LOWDMARC is configured but not enforcing any policy
Domain Registration Details
DNS Records
DNSSEC Status
DNS Performance
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings