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ID Ward, trading as Anonymised
anonymised.io
TechnologyUnited KingdommediumMEDIUM Anonymised, operated by ID Ward, is a privacy-first data platform specializing in ID-less audience targeting and measurement solutions for publishers and advertisers. Positioned as a cutting-edge alternative to traditional cookie-based targeting, the company leverages proprietary technology to enable large-scale audience reach without exposing personal data. The platform supports audience targeting, customer discovery through AI, and attribution measurement using cohort-based data, catering primarily to digital advertising and publishing sectors. The company maintains offices in London, UK, and Barcelona, Spain, and demonstrates strong compliance with GDPR and industry standards through multiple certifications and a robust consent management framework.
Technically, the website is built on the Webflow CMS platform, integrating modern JavaScript libraries such as jQuery and Swiper.js, and employs Google Tag Manager and InMobi CMP for analytics and consent management. The site is well-optimized for mobile devices, features good SEO practices, and maintains moderate performance. Security posture is solid with HTTPS enforced and no visible vulnerabilities, although security headers could be improved. Privacy compliance is strong, with clear privacy and cookie policies and user consent mechanisms in place.
From a security perspective, the site shows good adherence to best practices, including anonymization of user data and integration of consent management platforms. No critical vulnerabilities or exposed sensitive information were detected. However, the absence of explicit security policies or incident response contacts suggests room for enhancement in transparency and readiness. The WHOIS data is unavailable, likely due to privacy protection, which aligns with the company’s privacy-centric business model.
Overall, Anonymised presents a professional, trustworthy, and privacy-compliant digital presence with a clear business focus on privacy-first audience targeting. Strategic recommendations include enhancing security headers, publishing explicit security and incident response policies, and maintaining vigilance on third-party script security to further strengthen trust and compliance.
privacydataadvertisingaudiencetargetinggdpr+3 more Webflow CMSGoogle Tag ManagerInMobi CMPSwiper.js+1
