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Is ably.com a Scam? Security Check Results - Ably

ably.com Security Report Summary

ably.com received a security score of 74 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Ably's website security posture. Ably operates in the Technology industry in N/a.

Ably is a mature and well-established realtime platform founded in 2002, specializing in streaming data instantly between services and end-user devices. It offers a suite of developer-focused products such as Ably Pub/Sub, Chat, LiveObjects, and LiveSync, targeting businesses that require scalable, reliable, and low-latency realtime messaging infrastructure. The company positions itself as a leader in the realtime messaging market, supporting over 2 billion connected devices monthly with a strong uptime record. Technically, the website is built on modern frameworks like Gatsby and React, hosted with Cloudflare DNS and Amazon Registrar, and integrates various marketing and analytics tools including Google Tag Manager, Intercom, and HubSpot. The site is fast, mobile-optimized, and accessible with a professional design and clear navigation. Security-wise, the site enforces HTTPS, implements security headers, and uses domain status locks to prevent unauthorized changes. However, DNSSEC is not enabled, and no explicit privacy policy or terms of service pages were found, which are areas for improvement. Contact information is limited to a contact form without direct emails or phone numbers. Overall, Ably demonstrates a strong security posture and business credibility, but could enhance privacy compliance and transparency to further build trust.

The security scan identified 25 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: React, Gatsby, Cloudflare DNS, OneTrust (cookie consent), Google Tag Manager, Intercom, HubSpot, Reddit Pixel.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

A

Is ably.com Safe? Security Analysis for Ably

https://ably.com

Check if ably.com is a scam or legitimate. Free security scan and reviews.

TechnologyN/amedium
ReactGatsbyCloudflare DNSOneTrust (cookie consent)Google Tag Manager+3 more
Analyzed 10/31/2025Completed 6:22:28 PM5mo ago
74
Security Score
MEDIUM RISK

Above Technology avg (72)

10,000+

Domains scanned

500+

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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Ably is a mature and well-established realtime platform founded in 2002, specializing in streaming data instantly between services and end-user devices. It offers a suite of developer-focused products such as Ably Pub/Sub, Chat, LiveObjects, and LiveSync, targeting businesses that require scalable, reliable, and low-latency realtime messaging infrastructure. The company positions itself as a leader in the realtime messaging market, supporting over 2 billion connected devices monthly with a strong uptime record. Technically, the website is built on modern frameworks like Gatsby and React, hosted with Cloudflare DNS and Amazon Registrar, and integrates various marketing and analytics tools including Google Tag Manager, Intercom, and HubSpot. The site is fast, mobile-optimized, and accessible with a professional design and clear navigation. Security-wise, the site enforces HTTPS, implements security headers, and uses domain status locks to prevent unauthorized changes. However, DNSSEC is not enabled, and no explicit privacy policy or terms of service pages were found, which are areas for improvement. Contact information is limited to a contact form without direct emails or phone numbers. Overall, Ably demonstrates a strong security posture and business credibility, but could enhance privacy compliance and transparency to further build trust.

Detected Technologies

ReactGatsbyCloudflare DNSOneTrust (cookie consent)Google Tag ManagerIntercomHubSpotReddit Pixel

5 urgent findings need attention

5 high

Continuous monitoring

Keep ably.com under constant watch

Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

5 findings

60/100

GDPR Compliance

1 finding

88/100

NIS2 Compliance

6 findings

47/100

Email Security

4 findings

75/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Ably operates in the technology sector providing realtime data streaming and messaging services primarily to developers and enterprises. Its business model is SaaS with usage-based pricing options, including free, standard, pro, and enterprise tiers. The company emphasizes scalability, reliability, and low latency as competitive advantages. Its market presence is significant, with a large user base and enterprise-grade SLAs. The platform supports various use cases such as chat, dashboards, notifications, and asset tracking. Partnerships and integrations with Kafka, Pulsar, and Kinesis indicate a strong ecosystem. The company maintains a consistent brand and professional online presence, signaling maturity and trustworthiness in the realtime messaging market.

Security Posture Analysis

Comprehensive Security Assessment

The website exhibits a mature security posture with HTTPS enforced, multiple security headers present, and domain registration protections enabled. The use of Cloudflare DNS adds an additional layer of security and performance. Cookie consent is managed via OneTrust, indicating attention to privacy compliance. However, the absence of DNSSEC and lack of published security policies or incident response contacts represent gaps. No vulnerabilities or exposed sensitive data were detected in the analysis. The site does not publicly disclose a vulnerability disclosure program or security.txt file, which could improve transparency and incident handling readiness. Overall, the security posture is strong but could be enhanced with additional policy disclosures and DNS security improvements.

Strategic Recommendations

Priority Actions for Security Improvement

1

Enable DNSSEC on the domain to strengthen DNS security and prevent spoofing.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Ably

Description:

Ably is a realtime platform that streams data instantly between services and end-user devices. It is built for scale, engineered for reliability and low latency, powering live messaging, chat, dashboards, notifications, and collaborative apps.

Key Services:
Ably Pub/SubAbly ChatAbly LiveObjectsAbly LiveSyncAbly SpacesAbly Asset Tracking
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
ReactGatsbyCloudflare DNSOneTrust (cookie consent)Google Tag ManagerIntercomHubSpotReddit Pixel
Frameworks:
Gatsby
Platforms:
Web
Performance:

fast

Mobile:

excellent

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Domain status includes clientDeleteProhibited, clientTransferProhibited, clientUpdateProhibited
  • No DNSSEC enabled (recommend enabling)
  • Use of Cloudflare DNS for protection and performance
  • Cookie consent mechanism implemented

Analytics & Tracking

Services:
Google Analytics (via Google Tag Manager)HubSpot
Tracking Level:moderate
Privacy Compliance:basic

Advertising & Marketing

Tracking Pixels:
Reddit PixelIntercom
Marketing Tools:
HubSpotIntercom
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenge.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

60/100
Score

Weak Strict-Transport-Security configuration

LOW

Current value: "max-age=15552000; preload"

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Weak X-XSS-Protection configuration

LOW

Current value: "0"

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

88/100
Score

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
emailphone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

47/100
Score

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

75/100
Score

DMARC not enforcing

MEDIUM

DMARC policy is set to "none"

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:_spf.google.com include:sendgrid.net include:6939709.spf05.hubspotemail.net include:stspg-customer.com ~all
DNS Lookups:4/10
Policy:~all
DKIM Selectors Found
Selector:google(1416-bit rsa)
Selector:s1(1440-bit rsa)
DMARC Details
Policy:none
Aggregate Reports:98a23fd752404164a165314b7af169f3@dmarc-reports.cloudflare.net

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

57/100
Score

Weak Protocols Supported

HIGH

Server supports weak protocols: TLSv1.1

Certificate Transparency Not Implemented

LOW

Certificate is not logged in Certificate Transparency logs

SSL Certificate Expires Within 90 Days

MEDIUM

SSL certificate expires in 79 days

Weak SSL Key Length

HIGH

SSL certificate uses 256-bit key, which is considered weak

Partial SSL/TLS Assessment

LOW

Completed 3 of 4 security checks due to time constraints

Protocol Support

TLSv1.3TLSv1.2TLSv1.1

OCSP Status

OCSP Stapling Enabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

80/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DMARC Policy Set to None

LOW

DMARC is configured but not enforcing any policy

Domain Registration Details

Domain Age
23 years(mature)
Expiry Risk
low(120 days)
Protection Level
strongDNSSEC OFF

DNS Records

A Records:104.18.2.87, 104.18.3.87
AAAA Records:2606:4700::6812:357, 2606:4700::6812:257
Name Servers:
erin.ns.cloudflare.com
max.ns.cloudflare.com
MX Records:
1: aspmx.l.google.com
5: alt1.aspmx.l.google.com
5: alt2.aspmx.l.google.com
10: alt3.aspmx.l.google.com
10: alt4.aspmx.l.google.com
SOA:Serial: 2387087004, TTL: 1800s

DNSSEC Status

DNSSEC Enabled(Algorithm: 13)

DNS Performance

Resolution Time:57ms

SPF Analysis

SPF Record:
v=spf1 include:_spf.google.com include:sendgrid.net include:6939709.spf05.hubspotemail.net include:stspg-customer.com ~all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does ably.com compare?

See how ably.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built using modern web technologies including React and Gatsby, ensuring fast performance and good SEO. Hosting and DNS are managed via reputable providers Amazon Registrar and Cloudflare, contributing to reliability and security. The site integrates multiple third-party marketing and analytics tools such as Google Tag Manager, Intercom, and HubSpot, which are standard for SaaS platforms. Mobile optimization and accessibility are well implemented, providing a good user experience across devices. The absence of DNSSEC is a minor technical gap. Overall, the technical infrastructure is robust, scalable, and aligned with industry best practices for a technology SaaS provider.
Professional PDF & Marketing Data

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39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainably.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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