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Is adform.com a Scam? Security Check Results - Adform

adform.com Security Report Summary

adform.com received a security score of 71 out of 100 in Guard's comprehensive security analysis, classified as "Moderate Risk". This report covers Adform's website security posture. Adform operates in the Technology industry in Denmark.

Adform is a leading advertising technology company providing a powerful and safe media buying platform known as Adform FLOW. With over 20 years of innovation and Big 5 validation, Adform serves global clients including advertisers and publishers, enabling them to manage omnichannel advertising campaigns with precision and control. The platform emphasizes data ownership, identity solutions, and omnichannel activation, positioning itself as a trusted partner in the adtech ecosystem. Technically, the website leverages modern web technologies including React, Typekit fonts, and integrates advanced consent management via OneTrust CookiePro. It employs multiple tracking and marketing tools such as Facebook Pixel, LinkedIn Insight Tag, Salesloft, and Piwik Pro analytics, all managed with user consent mechanisms. The site is well-optimized for mobile and accessibility, with a professional design and clear navigation. From a security perspective, the site enforces HTTPS and uses cookie consent banners to comply with privacy regulations. However, explicit security headers are not evident, and no security.txt or incident response contacts are published, which could be improved. The WHOIS data for the subdomain is unavailable, which is typical and not a concern given the strong brand presence and consistent content. Overall, Adform's website demonstrates a mature digital presence with strong business credibility, good privacy compliance, and a solid security posture. Strategic improvements in security header implementation and incident response transparency would further enhance trust and resilience.

The security scan identified 26 findings across security headers, SSL/TLS, DNS health, email security, GDPR compliance, and NIS2 compliance analysis modules.

Technologies detected: React, JavaScript, Typekit fonts, CookiePro (OneTrust) for consent management, Vimeo embedded videos, Salesloft script, Piwik Pro analytics.

About this security scan

Guard performs automated security assessments of websites by analyzing SSL/TLS certificates, HTTP security headers, DNS configuration, email authentication protocols (SPF, DKIM, DMARC), GDPR compliance indicators, NIS2 directive compliance, network exposure, and AI-powered business intelligence. Each report provides domain-specific findings, risk scores, and actionable recommendations.

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Is adform.com Safe? Security Analysis for Adform

https://adform.com

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TechnologyDenmarklarge
ReactJavaScriptTypekit fontsCookiePro (OneTrust) for consent managementVimeo embedded videos+2 more
Analyzed 10/4/2025Completed 3:53:27 AM5mo ago
71
Security Score
MEDIUM RISK

Below Technology avg (72)

10,000+

Domains scanned

500+

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Domainadform.com
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SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

AI Summary

Adform is a leading advertising technology company providing a powerful and safe media buying platform known as Adform FLOW. With over 20 years of innovation and Big 5 validation, Adform serves global clients including advertisers and publishers, enabling them to manage omnichannel advertising campaigns with precision and control. The platform emphasizes data ownership, identity solutions, and omnichannel activation, positioning itself as a trusted partner in the adtech ecosystem. Technically, the website leverages modern web technologies including React, Typekit fonts, and integrates advanced consent management via OneTrust CookiePro. It employs multiple tracking and marketing tools such as Facebook Pixel, LinkedIn Insight Tag, Salesloft, and Piwik Pro analytics, all managed with user consent mechanisms. The site is well-optimized for mobile and accessibility, with a professional design and clear navigation. From a security perspective, the site enforces HTTPS and uses cookie consent banners to comply with privacy regulations. However, explicit security headers are not evident, and no security.txt or incident response contacts are published, which could be improved. The WHOIS data for the subdomain is unavailable, which is typical and not a concern given the strong brand presence and consistent content. Overall, Adform's website demonstrates a mature digital presence with strong business credibility, good privacy compliance, and a solid security posture. Strategic improvements in security header implementation and incident response transparency would further enhance trust and resilience.

Detected Technologies

ReactJavaScriptTypekit fontsCookiePro (OneTrust) for consent managementVimeo embedded videosSalesloft scriptPiwik Pro analytics

7 urgent findings need attention

7 high

Continuous monitoring

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Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.

Security drift alerts

Risk score drops, new high-severity issues, and header hardening gaps

Compliance watch

GDPR / NIS2 posture changes with governance evidence snapshots

Infrastructure surface

Unexpected open services, SSL expiry, DNS & email authentication changes

Content & tracker intelligence

Marketing tech shifts, analytics drift, and AI recommendation updates

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Security Headers

8 findings

15/100

GDPR Compliance

2 findings

83/100

NIS2 Compliance

8 findings

17/100

Email Security

4 findings

80/100

🧠AI Business Intelligence

Technology stack, business insights, and market analysis powered by AI.

Business Intelligence

Market & Strategic Analysis

Adform operates in the technology and media sectors, focusing on B2B SaaS solutions for digital advertising. Its market positioning as a powerful and safe media buying platform is supported by a comprehensive suite of services including demand-side platforms, ad servers, data management, and identity solutions. The company targets advertisers and publishers globally, leveraging a network of offices and a partner ecosystem. The business model centers on providing integrated adtech solutions that enable clients to optimize media investments and maintain data control. Growth indicators include continuous innovation, Big 5 validation, and a strong emphasis on privacy and sustainability (carbon reduction). The website content and partner logos reflect a well-established brand with a professional and consistent market presence.

Extracted Contact Information

Marketing Intelligence Data

Security Posture Analysis

Comprehensive Security Assessment

The website exhibits a good security maturity level with enforced HTTPS and robust cookie consent management aligned with GDPR requirements. The use of reputable third-party scripts and tracking pixels is managed with user consent, reducing privacy risks. However, the absence of explicit security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options represents an area for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The lack of a published security.txt file and incident response contact information limits transparency and readiness for vulnerability reporting. Overall, the security posture is solid but could benefit from enhanced header policies and clearer incident response mechanisms.

Strategic Recommendations

Priority Actions for Security Improvement

1

Implement and enforce security headers including CSP, HSTS, and X-Frame-Options to strengthen defense against common web attacks.

Observations

AI-powered comprehensive website and business analysis.

AI-Enhanced Website Analysis

Business Insights

Company:

Adform

Description:

Open, connected, and independent, Adform is built for the game changers - surprisingly, in a world of giants, we are the most powerful and safe media buying platform in the world. Having innovated for over 20 years and now Big 5 validated, we support and are trusted by our global clients to take back control of their media investments. Through our Adform Fusion ID solution, which offers unrivalled visibility of audiences across channels in one platform with no data loss

Key Services:
Adform FLOWDemand Side PlatformAd ServerData Management PlatformIdentity solutionsOmnichannel ActivationCarbon ReductionRetail Media
Content Quality:

excellent

Branding:

consistent

Technical Stack

Technologies:
ReactJavaScriptTypekit fontsCookiePro (OneTrust) for consent managementVimeo embedded videosSalesloft scriptPiwik Pro analytics
Frameworks:
React
Performance:

moderate

Mobile:

good

Accessibility:

good

SEO:

good

Security Assessment

Security Score:
85/100
Best Practices:
  • HTTPS enforced
  • Cookie consent banner with granular controls
  • No exposed sensitive data in HTML
  • Use of reputable third-party scripts

Analytics & Tracking

Services:
Piwik ProFacebook PixelLinkedIn Insight Tag
Tracking Level:moderate
Privacy Compliance:good

Advertising & Marketing

Tracking Pixels:
LinkedIn Insight TagFacebook PixelSalesloft tracking
Marketing Tools:
OneTrust Cookie ConsentSalesloftPiwik Pro
Transparency Level:good

Website Quality Assessment

Design Quality:excellent
User Experience:excellent
Content Relevance:excellent
Navigation Clarity:excellent
Professionalism:excellent
Trustworthiness:high

Key Observations

1

Website is fully accessible with no blocking or WAF challenges.

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🛡️Security Headers

HTTP security headers analysis and recommendations.

Security Headers

HTTP security headers analysis

15/100
Score

Missing Strict-Transport-Security header

HIGH

Forces HTTPS connections

Missing X-Frame-Options header

HIGH

Prevents clickjacking attacks

Missing X-Content-Type-Options header

MEDIUM

Prevents MIME type sniffing

Missing Content-Security-Policy header

HIGH

Controls resources the browser is allowed to load

Missing X-XSS-Protection header

MEDIUM

Legacy XSS protection (deprecated but still recommended)

Missing Referrer-Policy header

LOW

Controls referrer information sent with requests

Missing Permissions-Policy header

MEDIUM

Controls browser features and APIs

Sensitive data may be cached

LOW

Cache-Control header should include "no-store" for sensitive pages

👤GDPR Compliance

Privacy and data protection assessment under GDPR regulations.

GDPR Compliance

Privacy and data protection assessment

83/100
Score

No Data Protection Officer mentioned

LOW

Large organizations may need to designate a DPO under GDPR

Privacy policy may not be GDPR compliant

MEDIUM

Privacy policy lacks explicit GDPR compliance elements

GDPR Compliance Analysis

Privacy Policy85% confidence
Cookie Policy85% confidence
Contact Information Found90% confidence
phone

🛡️NIS2 Compliance

Network & Information Security Directive compliance assessment.

NIS2 Compliance

Network & Information Security Directive

17/100
Score

No information security framework found

HIGH

NIS2 requires documented cybersecurity and information security measures

No vulnerability disclosure policy

MEDIUM

NIS2 encourages coordinated vulnerability disclosure

No security policy documentation found

HIGH

NIS2 requires documented cybersecurity governance and risk management

No incident response procedures found

HIGH

NIS2 requires documented incident response and business continuity plans

No business continuity planning found

MEDIUM

NIS2 emphasizes operational resilience and business continuity

No security contact information

HIGH

NIS2 requires clear incident reporting channels

No vulnerability reporting mechanism

MEDIUM

Clear vulnerability reporting supports coordinated disclosure

No NIS2 reference found

LOW

Consider explicitly mentioning NIS2 compliance efforts

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📧Email Security

SPF, DKIM, and DMARC validation and email security assessment.

Email Security

SPF, DKIM, and DMARC validation

80/100
Score

Complex SPF record

LOW

Too many include statements can cause lookup limits

No BIMI Record

LOW

BIMI displays brand logos in email clients

No MTA-STS Policy

MEDIUM

MTA-STS enforces TLS for email delivery

No TLS-RPT Record

LOW

TLS-RPT provides reporting for email TLS issues

SPF
Sender Policy Framework
DKIM
DomainKeys Identified Mail
DMARC
Domain-based Message Authentication
MX Records
Mail Exchange Records
BIMI
Brand Indicators
MTA-STS
Mail Transfer Agent Security
TLS-RPT
TLS Reporting
DNSSEC
DNS Security
SPF Details
Record:
v=spf1 include:aspmx.pardot.com include:spf.protection.outlook.com include:mail.zendesk.com include:spf.emailsignatures365.com a:smtp-itx1.adform.com a:smtp-jay1.adform.com include:spf.smartemailing.cz include:_spf.salesforce.com include:sent-via.netsuite.com -all
DNS Lookups:9/10
Policy:-all
DKIM Selectors Found
Selector:selector1(1416-bit rsa)
Selector:selector2(1416-bit rsa)
DMARC Details
Policy:quarantine
Aggregate Reports:dmarc_noreply@adform.com

🏆SSL/TLS Security

Certificate validity and encryption analysis.

SSL/TLS Security

Certificate validity and encryption analysis

100/100
Score

Partial SSL/TLS Assessment

LOW

Completed 2 of 4 security checks due to time constraints

Certificate Details

Subject:adform.com
Issuer:DigiCert EV RSA CA G2
Valid Until:8/28/2026 (328 days)
SANs:adform.com, livepreview.adform.com, studio.adform.com +7 more

OCSP Status

OCSP Stapling Disabled

📊DNS Health

DNS configuration and security assessment.

DNS Health

DNS configuration and security assessment

85/100
Score

DNSSEC Not Enabled

MEDIUM

DNSSEC is not configured for this domain

CAA Records Not Configured

LOW

Certificate Authority Authorization (CAA) records not found

DNS Records

A Records:104.20.5.45, 104.20.4.45
Name Servers:
ns-1410.awsdns-48.orgDNS only
ns-1754.awsdns-27.co.ukDNS only
ns-320.awsdns-40.comDNS only
ns-611.awsdns-12.netDNS only
ns1-07.azure-dns.comDNS only
ns2-07.azure-dns.netDNS only
ns3-07.azure-dns.orgDNS only
ns4-07.azure-dns.infoDNS only
MX Records:
10: adform-com.mail.protection.outlook.com
SOA:Serial: 1, TTL: 300s

DNSSEC Status

DNSSEC Not Enabled

DNS Performance

Resolution Time:65ms

SPF Analysis

SPF Record:
v=spf1 include:aspmx.pardot.com include:spf.protection.outlook.com include:mail.zendesk.com include:spf.emailsignatures365.com a:smtp-itx1.adform.com a:smtp-jay1.adform.com include:spf.smartemailing.cz include:_spf.salesforce.com include:sent-via.netsuite.com -all

Network Security

Port scanning and network exposure analysis.

Network Security

Port scanning and network exposure analysis

100/100
Score

Good Network Security Posture

LOW

No unnecessary services detected on common risky ports

How does adform.com compare?

See how adform.com stacks up against similar websites in the same industry.

🔧Technical Analysis

Detailed technical findings and analysis from AI assessment.

Technical Analysis

Comprehensive security assessment findings

Additional Findings

The website is built using React, providing a modern and responsive user interface. It integrates Typekit fonts for typography and uses OneTrust CookiePro for comprehensive cookie consent management. Embedded Vimeo videos and Salesloft scripts enhance content engagement and marketing capabilities. Analytics are handled via Piwik Pro, Facebook Pixel, and LinkedIn Insight Tag, indicating a mature data collection strategy with consent. The site demonstrates good mobile optimization and accessibility features. Performance is moderate, with potential for improvement through optimization of media assets and script loading. No CMS is explicitly detected, suggesting a custom or proprietary platform. Hosting provider details are not evident from the HTML content. Overall, the technical infrastructure supports a professional and scalable digital presence.
Professional PDF & Marketing Data

Download the adform.com report as PDF

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PDF Report & Export

PDF download, email delivery, unlock code

39.90 €one-time • Incl. 21% VAT

Marketing Intelligence

Contact emails, phone numbers & warm leads

49.90 €one-time • Incl. 21% VAT

Plan Comparison

FeaturePDF ReportMarketing+
Full security analysis
Professional PDF export
Email delivery
Lifetime access + unlock code
Contact emails & phones
Marketing outreach data

Already purchased?

Order summary

Domainadform.com
Access tierFull report or marketing add-on

Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.

VisaMastercardApple PayGoogle Pay

Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.

SEQ SIA

Lastadijas 12 k-3, Riga, Latvia, LV-1050

Reg. No. 40203410806 • VAT LV40203410806

Support: guard@offseq.com+371 2256 5353

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