Is advalue-group.com Safe? Security Analysis for AdValue Group GmbH
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
AdValue Group GmbH is a leading German technology provider specializing in advertising technology, datafeed management, dynamic repricing, and customer journey tracking. They offer a suite of products including repricing.com, EPWR for Amazon Ads, intelliAd for PPC optimization, intelliTracking for customer journey analytics, and DataFeedManager for product datafeeds. The company serves online retailers, brands, vendors, and agencies, managing over 1 billion in ad spend and supporting more than 50,000 customers. Their market position is strong with multiple industry awards and certifications, including Google Premier Partner status. Technically, the website is built on Squarespace with good mobile optimization and SEO practices. Security posture is basic with valid SSL and HSTS enabled but lacks modern TLS protocols and DNSSEC. No formal security policy or incident response information is published. Overall, the company demonstrates a mature digital presence with room for security enhancements.
Detected Technologies
7 urgent findings need attention
7 high
Keep advalue-group.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
6 findings
50/100
GDPR Compliance
5 findings
43/100
NIS2 Compliance
7 findings
25/100
Email Security
1 finding
90/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
AdValue Group operates in the technology and e-commerce sectors, providing SaaS solutions that enable clients to optimize online advertising campaigns, automate pricing strategies, and manage product data across multiple platforms. Their competitive advantage lies in integrated product offerings and extensive experience with major ad networks and marketplaces. The business model focuses on subscription and service-based revenue streams targeting medium to large online sellers and agencies. The company maintains strategic partnerships with product domains such as repricing.com and intelliad.de, enhancing their ecosystem. Growth indicators include multiple awards and a large customer base. The company is headquartered in Munich, Germany, and maintains a professional brand image with consistent messaging and trust signals.
Extracted Contact Information
Marketing Intelligence Data
Physical Addresses (1)
Company Registration
AdValue Group GmbH
HRB 15652
Security Posture Analysis
Comprehensive Security Assessment
The website employs standard security measures including a valid SSL certificate and HSTS policy, but lacks support for modern TLS protocols (TLS 1.2 or 1.3) which is a notable gap. DNSSEC and CAA records are not enabled, reducing DNS security. No explicit security policy or incident response plan is publicly available, and no security.txt file is found for vulnerability disclosure. Cookie consent is implemented with an opt-in mechanism, supporting GDPR compliance. The absence of a published data protection officer contact or detailed data retention policies indicates potential compliance gaps. Overall, the security maturity is moderate with foundational controls in place but lacking advanced protections and transparency.
Strategic Recommendations
Priority Actions for Security Improvement
Enable TLS 1.2 or higher protocols to improve transport security.
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Weak Strict-Transport-Security configuration
LOWCurrent value: "max-age=15552000"
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Missing X-XSS-Protection header
MEDIUMLegacy XSS protection (deprecated but still recommended)
Missing Referrer-Policy header
LOWControls referrer information sent with requests
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Policy found
HIGHGDPR requires clear information about cookie usage
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Insufficient contact information
MEDIUMGDPR requires organizations to provide clear contact details
No Data Protection Officer mentioned
LOWLarge organizations may need to designate a DPO under GDPR
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No business continuity planning found
MEDIUMNIS2 emphasizes operational resilience and business continuity
No security contact information
HIGHNIS2 requires clear incident reporting channels
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
DMARC not enforcing
MEDIUMDMARC policy is set to "none"
SPF Details
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
SSL Certificate Expires Within 90 Days
MEDIUMSSL certificate expires in 39 days
Short HSTS Max-Age
LOWHSTS max-age is less than 1 year
HSTS Missing includeSubDomains
LOWHSTS header does not include subdomains
Mixed Content Detected
MEDIUM2 resources loaded over insecure HTTP
Certificate Details
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does advalue-group.com compare?
See how advalue-group.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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PDF Report & Export
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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