Is alltrails.com Safe? Security Analysis for AllTrails, LLC
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Below Technology avg (72)
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SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
AI Summary
AllTrails, LLC operates a leading outdoor activity platform focused on hiking, camping, and running trail guides. The website offers extensive trail information, user-generated reviews, photos, and navigation tools, supported by a freemium business model with subscription tiers. The platform targets outdoor enthusiasts globally and maintains a strong market position with a large active user base. Technically, the site employs modern web technologies including React, Mapbox, and advanced analytics tools such as Amplitude and Facebook Pixel, ensuring a fast, mobile-optimized, and accessible user experience. Security posture is robust with HTTPS enforcement, comprehensive security headers, and privacy compliance mechanisms including cookie consent and GDPR adherence. However, WHOIS data is unavailable, which is a minor concern but likely due to privacy protection. Overall, the site is professional, trustworthy, and well-maintained, with recommendations to enhance incident response visibility and maintain third-party script security.
Detected Technologies
9 urgent findings need attention
9 high
- + 1 more findings in the full report below
Keep alltrails.com under constant watch
Guard tracks your live infrastructure daily: certificate expiry, DNS & mail authentication drift, uptime changes, subdomain inventory, and unexpected tracker or content shifts. A full timeline captures every diff so you can prove remediation and spot regressions instantly.
Security drift alerts
Risk score drops, new high-severity issues, and header hardening gaps
Compliance watch
GDPR / NIS2 posture changes with governance evidence snapshots
Infrastructure surface
Unexpected open services, SSL expiry, DNS & email authentication changes
Content & tracker intelligence
Marketing tech shifts, analytics drift, and AI recommendation updates
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Security Headers
5 findings
50/100
GDPR Compliance
2 findings
73/100
NIS2 Compliance
8 findings
10/100
Email Security
4 findings
80/100
🧠AI Business Intelligence
Technology stack, business insights, and market analysis powered by AI.
Business Intelligence
Market & Strategic Analysis
AllTrails is positioned as a dominant player in the outdoor recreation technology sector, leveraging community content and premium subscriptions for revenue. Its competitive advantage lies in its extensive trail database, user engagement features, and mobile app ecosystem. The company partners with several technology and marketing service providers to optimize user acquisition and retention. Growth indicators include ongoing feature experiments and a strong brand presence. The business model balances free access with value-added paid features, appealing to a broad demographic of outdoor enthusiasts. Strategic partnerships with analytics and security providers support operational excellence.
Security Posture Analysis
Comprehensive Security Assessment
The website demonstrates a mature security posture with enforced HTTPS, multiple security headers, and no visible vulnerabilities in the analyzed content. Privacy policies and cookie consent mechanisms align with GDPR requirements, reflecting compliance maturity. However, the absence of explicit security incident response contacts and vulnerability disclosure policies suggests room for improvement in transparency and readiness. The use of third-party scripts necessitates ongoing monitoring to mitigate supply chain risks. No critical security issues were detected, supporting a high security score.
Strategic Recommendations
Priority Actions for Security Improvement
Publish a dedicated security.txt file to improve vulnerability disclosure and incident reporting transparency.
✨Observations
AI-powered comprehensive website and business analysis.
AI-Enhanced Website Analysis
Business Insights
AllTrails, LLC
Search over 450,000 trails with trail info, maps, detailed reviews, and photos curated by millions of hikers, campers, and nature lovers like you.
excellent
consistent
Technical Stack
fast
excellent
good
good
Security Assessment
- HTTPS enforced
- Use of security headers
- No exposed sensitive data in HTML
- Secure cookie consent mechanism
Analytics & Tracking
Advertising & Marketing
Website Quality Assessment
Key Observations
Website is a mature, professional platform for outdoor trail guides and community engagement
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🛡️Security Headers
HTTP security headers analysis and recommendations.
Security Headers
HTTP security headers analysis
Missing Strict-Transport-Security header
HIGHForces HTTPS connections
Missing Content-Security-Policy header
HIGHControls resources the browser is allowed to load
Weak X-XSS-Protection configuration
LOWCurrent value: "0"
Missing Permissions-Policy header
MEDIUMControls browser features and APIs
Sensitive data may be cached
LOWCache-Control header should include "no-store" for sensitive pages
👤GDPR Compliance
Privacy and data protection assessment under GDPR regulations.
GDPR Compliance
Privacy and data protection assessment
No Cookie Consent Banner found
HIGHGDPR requires explicit consent for non-essential cookies
Privacy policy may not be GDPR compliant
MEDIUMPrivacy policy lacks explicit GDPR compliance elements
GDPR Compliance Analysis
🛡️NIS2 Compliance
Network & Information Security Directive compliance assessment.
NIS2 Compliance
Network & Information Security Directive
No information security framework found
HIGHNIS2 requires documented cybersecurity and information security measures
No vulnerability disclosure policy
MEDIUMNIS2 encourages coordinated vulnerability disclosure
No security policy documentation found
HIGHNIS2 requires documented cybersecurity governance and risk management
No incident response procedures found
HIGHNIS2 requires documented incident response and business continuity plans
No security contact information
HIGHNIS2 requires clear incident reporting channels
No vulnerability reporting mechanism
MEDIUMClear vulnerability reporting supports coordinated disclosure
No NIS2 reference found
LOWConsider explicitly mentioning NIS2 compliance efforts
Critical sector without clear security compliance
HIGHDetected sectors: energy, transport, banking, digital
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📧Email Security
SPF, DKIM, and DMARC validation and email security assessment.
Email Security
SPF, DKIM, and DMARC validation
Complex SPF record
LOWToo many include statements can cause lookup limits
No BIMI Record
LOWBIMI displays brand logos in email clients
No MTA-STS Policy
MEDIUMMTA-STS enforces TLS for email delivery
No TLS-RPT Record
LOWTLS-RPT provides reporting for email TLS issues
SPF Details
DKIM Selectors Found
DMARC Details
🏆SSL/TLS Security
Certificate validity and encryption analysis.
SSL/TLS Security
Certificate validity and encryption analysis
Weak Protocols Supported
HIGHServer supports weak protocols: TLSv1.1
Certificate Transparency Not Implemented
LOWCertificate is not logged in Certificate Transparency logs
Partial SSL/TLS Assessment
LOWCompleted 3 of 4 security checks due to time constraints
Protocol Support
OCSP Status
📊DNS Health
DNS configuration and security assessment.
DNS Health
DNS configuration and security assessment
DNSSEC Not Enabled
MEDIUMDNSSEC is not configured for this domain
CAA Records Not Configured
LOWCertificate Authority Authorization (CAA) records not found
DNS Records
DNSSEC Status
DNS Performance
SPF Analysis
⚡Network Security
Port scanning and network exposure analysis.
Network Security
Port scanning and network exposure analysis
Good Network Security Posture
LOWNo unnecessary services detected on common risky ports
How does alltrails.com compare?
See how alltrails.com stacks up against similar websites in the same industry.
🔧Technical Analysis
Detailed technical findings and analysis from AI assessment.
Technical Analysis
Comprehensive security assessment findings
Additional Findings
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Marketing Intelligence
Contact emails, phone numbers & warm leads
Plan Comparison
| Feature | PDF Report | Marketing+ |
|---|---|---|
| Full security analysis | ||
| Professional PDF export | ||
| Email delivery | ||
| Lifetime access + unlock code | ||
| Contact emails & phones | — | |
| Marketing outreach data | — |
Already purchased?
Order summary
Digital reports are delivered immediately after payment. By continuing you acknowledge the withdrawal waiver described in our Returns & Refunds policy.
Secure payments processed via EveryPay. Prices in EUR; Incl. 21% VAT.
SEQ SIA
Lastadijas 12 k-3, Riga, Latvia, LV-1050
Reg. No. 40203410806 • VAT LV40203410806
Support: guard@offseq.com • +371 2256 5353
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